Swiss lifestyle brand Victorinox is preparing for its debut at the upcoming TFWA Asia Pacific Exhibition in Singapore (7-11 May).
The brand is showcasing its multi-category portfolio with innovations from its watches, fragrance and travel gear lines. Highlights include the Architecture Urban2 bag range, Journey 1884 watch collection and Heritage For Her fragrance line.
Architecture Urban2
The Victorinox Architecture Urban2 collection is a range of premium business bags and backpacks designed for modern commuters. The collection is inspired by the Swiss Army Knife and offers many personalisation options, allowing customers to engrave initials and names up to 12 characters. It was recently expanded to include a crossbody bag, weekender and new blue colourway.
The bags offer plenty of functionality, organisational compartments and 360-degree protection for electronic devices. The bags are made with high-density foam on the exterior, secure stretch fabric in the interior and magnet closing zipper cover for the main compartment.
Treated with Silvadur technology, the bags are antimicrobial and inhibit the growth of microorganisms. They are made with premium leather and are highly water resistant. The line was recently recognised at the prestigious Red Dot Design Awards.
Journey 1884
Inspired by Swiss mountaineering, the Victorinox Journey 1884 watch features a hand-design that replicates Swiss hiking signs. Its dials have a rough texture that mimics a natural Swiss hiking path and is made with recycled materials including a minimum of 50%-90% recycled steel.
It is ISO certified for shock, water resistant up to 200m and is available in two colourways, a sporty quartz style and a sophisticated automatic expression. The watch straps are available in paracord, rubber, leather and wood.
The watch has a 43mm recycled stainless steel case, scratch-resistant and anti-reflective sapphire crystal and displays three-dimensional military time. It is powered by either a Ronda 715 Swiss-made quartz movement with battery end of life indication or a Selitta SW200-1 Swiss-made automatic movement. The products com with a five-year warranty.
Heritage For Her
Heritage For Her is Victorinox’s feminine fragrance line. It has been extended with two new scents: Swiss Army For Her Apricot Rose and Swiss Army For Her Lilac Jasmine.
The line’s best-selling red coloured For Her fragrance has been updated and renamed to Swiss Army For Her Ginger Lily.
The trio of vegan and cruelty-free floral scents are available as 100ml eau de toilettes.
Each scent is centred around a hero flower, with a secondary ingredient based on the colour scheme. For Her Ginger Lily combines Lily of the Valley notes, with ginger essence, dogrose petals and soft woods. For Her Apricot Rose is a summer scent that combines apricot and rose notes, while For Her Lilac Jasmine blends wild blackberries, lilac, alpine rock jasmine and patchouli.
The packaging features clean lines and colour blocking, paying homage to the Swiss Army Knife’s sleek lines.
Victorinox Head of Global Travel Retail & Fragrances Sales, Gloria Dix commented: “Asia Pacific remains a critical and vibrant region for travel retail and one that offers many opportunities for Victorinox as a lifestyle brand.
“We are excited to exhibit at TFWA Asia Pacific Exhibition for the first time where we will showcase the latest novelties from travel gear, watches and fragrances – all of which have been designed with today’s traveller in mind. China remains the epicentre of Asia Pacific travel retail and we believe that Victorinox’s brand values resonate with Chinese consumers who value quality, functional and innovative products.” ✈
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