SOUTH KOREA. Leading specialty retailer of lingerie and beauty products, Victoria’s Secret, has opened its first Beauty & Accessories store in Seoul, Korea, at The Shilla Duty Free, in partnership with Bluebell Korea Co.
The shop carries an assortment of best-selling Victoria’s Secret Beauty products, including prestige fragrances such as the FIFI-award winning Victoria’s Secret Bombshell and VS Angel, as well as the popular scented body care range VS Fantasies.
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Victoria’s Secret Beauty and Accessories makes its debut in Seoul, Korea |
The store also offers a unique accessories collection which is exclusive to the Beauty & Accessories concept stores. Described as perfect for self-consumption or travel-sized gifts, the range includes Victoria’s Secret branded cosmetic cases, bags, luggage, passport covers, small leather goods, sunglasses and key fobs. A limited assortment of glamour and cotton panties will also be available, in a wide range of styles, colours and prints.
The design of The Shilla Duty Free store is said to be contemporary and glamorous, with a modern, dynamic storefront. The interior features a gallery of black and white imagery, and a video wall which showcases Victoria’s Secret Supermodel video footage.
About Bluebell Korea Co
Founded in 1960, Bluebell Korea handles many prestigious brand portfolios. It acts as an agent and a distributor throughout all major fashion and lifestyle luxury industries in Korean duty free and the local market, including fashion & leather goods, bag & shoes, perfume & cosmetics, watches & jewellery, cigars & men’s lifestyle accessories and home fashion.
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