AUSTRALIA/USA. Australian company SkyBuys has been granted a US patent for the purchasing wishlist technology it deploys for its duty free and travel retail platform and app.
The Rain-Check.IT system technology is now protected by a US patent which covers the intellectual property relating specifically to online purchasing wishlists.
The patent was developed and co-authored by SkyBuys Director Cameron Wall. It is designed to provide client brands as well as retailer partners with the ability to utilise in-app wishlists to attribute and close the loop on the discovery of an online product, to the offline (in-store) purchase (‘O2O’).
In addition to the US patent, the technology is also protected by a patent granted in Australia, with a second patent application in the country pending.
SkyBuys CEO Alec Kemmery said achieving the US patent is recognition of the work of his Co-founder William Lin, Wall and the SkyBuys’ technology team, and helps position the business to partner with the world’s leading concessionaires and travel retail brands.
Kemmery added: “This O2O innovation can be used to help retailers and brands within the duty free and travel retail industry. Our patented method for managing a purchasing wishlist, or ‘rainchecking’ items, brings a new level of information and data around travel, shopping and user behaviour.
“It’s exciting to be granted the US patent, and formal recognition of the new ideas we are bringing to retail in the global travel sector.”
SkyBuys is able to engage with consumers before, during and after travel with the added ability to target key travel periods.
Capturing real-time, contextual and relevant data about transactions, SkyBuys helps its commercial partners to customise and target their offers more meaningfully, the company noted.
