AUSTRIA. Umdasch has unveiled a new brand image to mark its 150th anniversary.
Previously known as Umdasch Shopfitting Group, the new name is simply ‘umdasch’ with an additional slogan of ‘The Store Makers’.
The new brand name and corporate design aim to underline the individual competences of the concern, Umdasch said. These are: consulting & value engineering, project management, general contracting, shop equipment, digital retail and shop academy.
“A furniture manufacturer has become a service provider, and an analogue producer of ‘hardware’ has become a company with a digital focus,” explained CEO Silvio Kirchmair. He said the new name was derived from the English expression ‘place making’ – a term which “unites development, use and projection across multifunctional public spaces and property projects”.
A new website (www.umdasch.com) was also unveiled to coincide with the new brand name. It includes 360-degree reference videos and a trend wall, which offers reports and insights into the spheres of shopfitting and digital retailing.
The foundation stone for the Umdasch Group of today was laid in 1868 when Stefan Hopferwieser, the great-grandfather of the present owners, Hilde Umdasch and her brother Alfred Umdasch were granted the concession for a joinery business. A special event, called ‘The Store Makers’ Jubilee’, was held in Vienna to mark the occasion.
“Looking back over 150 years of history makes us proud and humble,” said Kirchmair. “Proud of our long-standing customers, partners and companions. And humble because with our attitude and our values, and also with the pioneering spirit which has prevailed in our company for 150 years, we have succeeded in growing into a concern which operates on the international stage.
“150 years are not a guarantee for a successful future, but they provide a very good starting point for success. During the past decades we have created the framework to allow us to face the future as an economically sound company with entrepreneurial energy.”
