Treasury Wine Estates has launched a travel retail range of wines from Wolf Blass. The “˜Estates of the Barossa’ collection features four Shiraz wines from sub-regions of the Barossa, and is available exclusively at The Nuance Group’s Australian airport stores.
Wines from the Lyndoch, Dorrien, St John’s and MOculta sub-regions have traditionally been blended in Wolf Blass, the company said. The four travel retail exclusives though are each made from a single varietal and vintage, which Wolf Blass Chief Winemaker Chris Hatcher said allowed the producer to highlight the distinct characteristics of each terroir.
Treasury General Manager Global Travel Retail Tom King said: “We know the strongest opportunity for wine category growth is at the luxury end. This gift-boxed range will fulfil travellers’ gifting motivations, whilst providing them with a deeper appreciation and understanding of one of the world’s most iconic wine regions.”
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Barossa beauties: Four luxury wines from Wolf Blass highlight the diversity of the region |
Nuance Australia CEO Philippe Boyer added: “We are delighted to partner with Treasury Wine Estates on yet another world first for wine in global travel retail. Wolf Blass “˜Estates of the Barossa’ is the perfect fit for us as we seek to further accelerate growth in the wine category, and in particular, luxury wine.”
Estates of the Barossa wines are available at A$89 (US$84) individually, or in a limited-edition gift set of four bottles at A$399 (US$375).
