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A mic-o-mic branded shop display |
SWITZERLAND. Travel Retail Experts, the worldwide travel retail agent, made its debut at the TFWA Asia Pacific exhibition last month with a colourful array of brands in the children’s products and gifts category.
Jürg Mumenthaler, one of the three ‘Travel Retail Experts’ who formed the new agency venture earlier this year, was on hand at the company’s Singapore stand to introduce to buyers the mic-o-mic range of construction toys that he had originally launched some years ago in his former role at Weitnauer.
The educational assembly toys include planes, cars and characters, in bright primary colours which are designed to appeal to children aged from three to eight. The mic-o-mic models also aim to attract adult executives who enjoy playing with desk toys.
For airlines, the packaging for the larger references is reduced to the smallest size possible to suit stowage requirements, according to Mumenthaler.
Disney fragrances and gifts
The Swiss company, which is the travel retail agent for Air-Val/Disney fragrances in Asia, the Middle East and Europe, presented a range featuring classic Disney characters as well as the latest High School Musical and Hannah Montana starlets.
A selection of 50ml edt sprays incorporate three-dimensional model toppers of famous movie princesses including Snow White, Sleeping Beauty and Cinderella.
There is also a range of travel retail exclusives, such as Mickey Mouse, Minnie Mouse and Winnie the Pooh 50ml edts in an embossed tin box; metal-boxed sets of Mickey & Friends and Princess Fragrance Miniatures; a pink Minnie Beauty Bag with bodyfresh, lipgloss and hair accessories; a party-goer’s Princess Evening Bag with edt, lipgloss and bracelet; a Pirates Metallic Chest with edt and body tattoo; and a High School Musical Fotoframe with four miniature edts.
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This panda (left) is packed in a WWF drawstring bag for airlines; Princess party bag with edt, lipgloss and bracelet | |
WWF plush toy collection
Travel Retail Experts also exhibited a collection of WWF plush toys, including the new WWF Mother and Baby Combo Collection featuring polar bars, penguins, red foxes and Arctic hares.
The toys all carry the WWF tag, indicating that for each one sold a contribution is sent to WWF World Wide Fund for Nature (formerly World Wildlife Fund) to help protect endangered animals in the wild.
WWF products range from large fluffy toys to small keyrings. For airlines, the panda is packed in a black WWF drawstring bag to suit inflight sales.
About Travel Retail Experts Ltd
Based in Switzerland, Travel Retail Experts Ltd is a worldwide agent for duty free and travel retail representing brands in the children’s products and gifts category. Besides mic-o-mic and WWF plush toys, the company is the travel retail agent for Air-Val/Disney fragrances in Asia, the Middle East and Europe.
Travel Retail Experts was established in January 2009 by three industry experts: Lutz Natonek, Managing Director of Lunato Trading Ltd, travel retail agent for Mimex Brands and Labels, which is the global licensee of WWF plush toys; Martin Rechberger, owner of R-Trade Ltd, which offers a range of products including Disney fragrances; and Jürg Mumenthaler, former Export Manager Duty Free for Nici Plush, who launched mic-o-mic assembly toys in travel retail several years ago while working at Weitnauer.
For details, contact Jürg Mumenthaler, Travel Retail Experts, tel: +41 61 401 57 00, e-mail juerg.mumenthaler@travelretailexperts.ch or info@travelretailexperts.ch
MORE STORIES ON TRAVEL RETAIL EXPERTS
Travel Retail Experts conjures up animal magic – 19/03/09
Travel Retail Experts reveals new addition to portfolio – 26/02/09
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