UK. Hamleys, the world’s oldest toy store, has launched a pop-up at London Gatwick Airport North Terminal.

The brand’s only UK pop-up measures 25sq m and will stay open until spring 2018. The store offers this year’s ‘must-have’ toys as well as classic favourites. Products include interactive Hatchimals, Playmobil, Barbie, Transformers, Disney’s Cars and Paddington Bear. Hamleys own-brand products also feature.

Christmas spirit: The Hamley bear will enhance the pop-up’s fun concept

Many of the products have been specially selected for the airport due to their compact size.

Throughout December, Hamleys Gatwick staff will dress as Father Christmas’s elves and the world-famous Hamley Bear will make special appearances.

Gatwick Airport Head of Retail Rachel Bulford said: “As we reach the end of what has been an exciting year for retail at Gatwick, it’s fantastic to add Hamleys – a truly iconic London brand – to our wealth of quality retailers. Christmas is the perfect time of year to welcome Hamleys on board, and the store will be ideal for passengers looking to tick some gifts off the shopping list as they await their flight.”

Hamleys Head of Marketing & Web Mark Drummond said: “This is our favourite time of the year and we are really excited to be able to bring smiles to children and families with a great selection of toys as they travel through Gatwick this Christmas.”