Tito’s Handmade Vodka has entered Africa duty free through a partnership with Flemingo International.
The craft vodka brand said it aims to be present in all key airports across the continent by the end of 2018.
Tito’s will be listed in Flemingo International’s airport and seaport stores in the following locations: Maputo International Airport (Mozambique), Entebbe International Airport (Uganda), Kigali International Airport (Rwanda), Lusaka International Airport, Livingstone International Airport and Ndola International Airport (Zambia), Bujumbura Diplomatic Duty Free Store and Bujumbura International Airport (Burundi) and Tema Seaport and Takoradi Seaport (Ghana).
Flemingo International will also distribute Tito’s to other airport retail operators in important markets, such as Kenya, Ethiopia, DRC Congo and more.
Flemingo International Category Head Mukesh Khetle said: “There is a great opportunity for brands like Tito’s to establish themselves in emerging markets across Africa, as economies and consumer interest grow. Tito’s is in a great position to appeal to shoppers, as it represents quality at an affordable price point.”
Tito’s Managing Director International John McDonnell commented: “Tito’s journey continues with its debut in Africa travel retail, having secured this crucial partnership with Flemingo International. Africa is an important market as it grows economically and attracts tourists from around the world.
“We aim to be available in all key airports this year and, in terms of Africa’s emerging markets, expect the brand’s positive performance in similar markets elsewhere to be mirrored here.”
