Tito’s Handmade Vodka, in partnership with Aer Rianta International (ARI), has extended its presence in Irish duty free at Dublin and Cork airports.
Tito’s has been available at Shannon Airport since 2016. The brand said its collaboration with ARI will include a high-visibility support programme from this spring. The partnership also underlines increasing awareness of the brand in the Irish market, said Tito’s.
ARI Global Buying Manager Liquor & Tobacco Shane O’Sullivan said: “Dublin Airport accounts for over 80% of flights to Ireland and is therefore an extremely important shop window for visitors. There are 30 million passengers using the airport per year and we look forward to offering Tito’s to existing fans and introducing it to new buyers, whilst bringing its American craft story to life in store.”
Tito’s Managing Director International John McDonnell commented: “We are delighted to see that the Irish market is embracing Tito’s and that ARI is taking advantage of the opportunity, not only meeting demand from the high number of American tourists, but also other travellers from around the world who love the brand and its craft credentials.”
