Tito’s Handmade Vodka is celebrating the Chinese Year of the Dog by presenting its bottles in red gift bags adorned with a dog drawing.
The bags are available in duty free stores worldwide, including ones run by Lagardère Travel Retail, DFS, International Shoppes, DFASS and Dufry, as well as in US military AAFES Class Six stores.
Tito’s Handmade Vodka said the Chinese Year of the Dog has a particular resonance for the brand, which has become known as the Vodka for Dog People.
Founder Tito Beveridge noted the plight of stray dogs at the site of his new distillery when establishing Tito’s Handmade Vodka in 1997. He has since formed close links with animal charities.
“We are honoured to mark this centuries-old tradition and, given its significance for us this year, are particularly delighted by the enthusiastic response by customers around the world,” said Tito’s Handmade Vodka International Managing Director John McDonnell.
“Tito’s Handmade Vodka epitomises the traditional values of quality and craftsmanship and is the perfect choice to celebrate special occasions such as Chinese New Year.”
As reported, Tito’s Handmade Vodka is is set to increase its presence in the Americas duty free in 2018 via activations at airports and on cruise lines.
