Tito’s Handmade Vodka is highlighting its ambition to stand out in duty free as “pioneers of the American Craft movement” at the TFWA World Exhibition in Cannes.
The brand confirmed listings with King Power Thailand and Dubai Duty Free this summer and is now available in over 100 markets globally. The vodka has already launched with Dufry, DFS, Duty Free Americas, Heinemann, ARI and International Shoppes.
Tito’s Handmade Vodka has recently been listed in Delhi and Bangalore airports in India and travel free border stores in the Czech Republic and Slovenia. Other airports where the vodka is listed include: Sofia, Dubrovnik, Gdansk, Montpellier, Ulaanbataar (Mongolia), Abu Dhabi and Singapore.
In Cannes, the brand will also emphasise its intention to connect with millennial travellers. “We believe that our approach to in-store activations will attract more millennials to these stores and around the world,” said Tito’s Handmade Vodka Duty Free Specialist Barry Geoghegan.
Tito’s Handmade Vodka has a booth at TFWA and is also sponsoring a private area at the show’s platinum lounge as the only vodka at The Scene.
