CHINA. Premium watch brand Tissot, owned by Swatch Group, has partnered with China Duty Free Group (CDFG) to open the first Tissot T-Concept store in China at the cdf Haikou International Duty Free Shopping Complex.
Tissot also opened a standalone boutique on the third floor of the complex. Both boutiques occupy a total of 178sq m of retail space, offering more than 550 Tissot products.
The T-Concept store is located on the first floor of the complex. It offers an immersive and interactive shopping experience that highlights Tissot’s Swiss watchmaking heritage. The T-Concept store embraces seasonal creative themes that showcaseTissot’s youthful and trendy brand image.
Inspired by Tissot’s Little Beauty Series watches, the T-Concept store’s current theme features a light and feminine colour palette with decorations that were inspired by ancient Roman motifs.
The T-Concept Store features a large LED screen to highlight Tissot’s watchmaking history and innovations. A suspended hanging cabinet showcases more than 150 archival classic Tissot timepieces and underlines its ‘Innovation Originating from Tradition’ philosophy.
Notably, the T-Concept Store features an interactive experience area which invites customers to check-in and take photos to share social media. A Sharingbox feature allows shoppers to develop their photos as physical souvenirs.
The standalone Tissot boutique on the third floor occupies 125sq m of retail space and showcases 400 Tissot timepieces. The boutique tells the story of Tissot’s 169-year watchmaking heritage and has various merchandising displays that highlight the brand’s fashionable, youthful and tech-driven brand identity.
A historical wall display highlights Tissot’s Classic Series Watches. Customers can interact with these timepieces to experience Tissot’s craftsmanship and heritage first hand.
According to the brand, the two openings strengthen its partnership with China Duty Free Group and underline its commitment to Hainan’s duty free business. Commenting on the openings, Tissot China Vice President Dai Jun Jun said: “Travel Retail is an important channel in China’s retail development. We have great confidence in the cdf Haikou International Duty Free Shopping Complex and have reflected this confidence by opening two stores.
“The T-Concept store is the first of its kind in China. We will select special watch products for the concept store, create attractive theme spaces, and bring our brand image and collections to life.”
COMING SOON: NEW WONDERS OF THE TRAVEL RETAIL WORLD
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One is dedicated to the cdf Haikou International Duty Free Shopping Complex, which opened on 28 October in Hainan province, China.
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The other is the Hamad International Airport Expansion in Doha, Qatar, inaugurated on 10 November.
This stunning development is anchored by The Orchard, a 10,000sq m indoor tropical garden with a 268-sqm water feature complemented by a luxury-led commercial offer boasting 65 stores and 35 food & beverage outlets.
