INDIA. Premium bathroom fitting company Hindware has partnered with media solutions specialist Times OOH in a campaign to deliver multiple brand promotions across Mumbai Chhatrapati Shivaji Maharaj International Airport Terminal 2.
As well as publicising Hindware and its luxury brand Queo, the six-month publicity programme emphasises the company’s association with a ‘save water’ campaign, a key element in the company’s sustainability activities.
A highlight of the promotional activities is the placement of a luxury Queo bath, complete with a human model, close to a busy escalator and wall decorated with plants in T2. Placed on this ‘horticulture wall’ is a large LED sign prominently displaying the Queo name and its slogan, ‘European bath lounges’ (see image below).
Elsewhere in T2, Hindware has deployed LED displays of the brand name and the message ‘Save Water! Save the Planet’. To build the engagement level, the brand has installed a free photo booth for the airport passengers to use showing the message ‘I pledge to save water’.
Giving his take on the effectiveness of airport advertising, Hindware Vice President Marketing Charu Malhotra said: “With our installations at one of India’s busiest airports, we are aiming not only to highlight the importance of water conservation practices to the masses but also drive consideration for Hindware, the iconic household brand; and Queo, a premium brand transforming bath spaces into European bath lounges, both offering a range of innovative, high on design and technology products.
“As travel continues to return, airport advertising remains a premium environment and a powerful communication opportunity for Hindware.”
Hindware Chief Executive Officer, Bath & Tiles Division Sudhanshu Pokhriyal said: “We are confident that our branding will bring to life the dedication we have for serving people and our vision to empower them through design and innovation.”
Times OOH Business Head Sumit Chadha said: “It is quite a distinctive campaign executed at the Mumbai Airport. The horticulture wall is a unique property of the travel hub. We are highly satisfied with the treatment of the brand where the Times OOH creative team and Hindware team has worked in collaboration.
“The branding is already becoming a buzz amongst the airport passengers, and we are expecting even better results in the next six months for the brand.”
Times OOH – which holds exclusive advertising rights at Mumbai Airport – offers comprehensive media solutions across airports, Metro, and street furniture in India and Mauritius.
Note: The Moodie Davitt Report is the only international business media to cover all airport or other travel-related consumer services, revenue-generating and otherwise. Our reporting includes duty free and other retail, food & beverage, property, passenger lounges, art and culture, hotels, car parking, medical facilities, the Internet, advertising and related revenue streams.
Please send relevant material, including images, to Martin Moodie at Martin@MoodieDavittReport.com for instant, quality global coverage.
