Italian high-end watches and jewellery distributor and manufacturer Morellato Group will exhibit for the first time at next month’s TFWA World Exhibition (Blue Village F15) as it seeks to expand in travel retail.
The company seeks extended distribution and optimum visibility for its “fashionable, on-trend” portfolio. The group’s brands include Morellato Jewels and Furla, Trussardi and Maserati watches.
“With a number of travel retail listings in Asia and a developing travel retail business in Europe, Morellato is confident that TFWA World Exhibition will provide the perfect platform from which to continue to expand its distribution globally,” the company stated.
Morellato Group President Massimo Carraro said: “Over the last few years, we have established ourselves in the Asian travel retail market, securing listings on over 20 key carriers.
“Our brands are very well known and appreciated in the region; the Asian consumer continually seeks well-known, fashionable, trendy products, which our portfolio provides.
“However, Morellato Group’s home is in Italy, where we are one of the most important groups in the watches and jewels field. We represent true Italian brands that perfectly reflect the Italian lifestyle. Our licenses – Furla, Trussardi and Maserati – are all truly ‘Italian’ while our own brand Morellato is equally representative of the best in jewels and watches.”
Morellato exhibited for the first time at the TFWA Asia Pacific Exhibition & Conference in Singapore earlier this year, and noted “extremely positive” meetings.
“Now we return to Cannes hoping to continue this positivity and expand our business in Europe, the Americas and the Middle East,” Carraro said.
He described travel retail as a “vital channel” for the company and its licensed brands.
“It’s a shop window to our brands and an important element in our global strategy to reach new consumers. A presence in global travel retail allows travellers from all over the world the chance to experience what we have to offer. Being in Cannes will help us to achieve this.”
As part of its strategy to build travel retail business, Morellato recently appointed Scorpio Worldwide to handle its inflight business in the EMEA region.
