Coty is poised to launch a new fragrance from American jeweller Tiffany & Co. The perfume, created by Daniela Andrier, will be on-counter in global travel retail from October.

The scent is described as a “contemporary take on the most precious ingredients of traditional haute perfumery”. Top notes of vert de mandarine sit atop a heart of iris flower, an ingredient which Tiffany has a long association with. The iris butter, harvested in France during July and August, is obtained through a unique hydrodistillation extraction, exclusive to the Tiffany fragrance. Base notes include patchouli wrapped around a blend of musks.

Tiffany’s association with the iris, the key fragrance ingredient, dates back to the earliest sketches found in the Tiffany archives

The fragrance bottle is inspired by Tiffany’s most iconic diamond cuts. The faceting work at the base recalls the 128.54-carat Tiffany Diamond, one of the world’s rarest yellow diamonds. The pure geometric lines of the shoulders mirror the house’s Lucida-cut diamond engagement ring. A hint of Tiffany blue accents the collar in the house’s signature T pattern. The flacon is presented in Tiffany’s signature Blue Box.

The Tiffany & Co. fragrance campaign, imagined by Tiffany Chief Artistic Officer Reed Krakoff and shot by Steven Meisel, features four ‘modern’ women played by models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville.

The ad campaign aims to strip everything away and focus on the essence of the brand and its essentials: Tiffany Blue, diamonds, skin and scent