Social media has emerged as a key unofficial source of information in the digital age. As The Moodie Davitt Report steps up its mission to become ‘the KOL of B2B travel retail publishing’ (a phrase coined by leading Chinese WeChat platform Globuy), our popular weekly feature curates some of the most exciting travel retail industry updates from the social media sphere – and touches on our own contributions.
This week on Instagram, Los Angeles World Airports (LAWA) and Unibail-Rodamco-Westfield (URW) teamed up with technology partner Fly with Breeze (Breeze) to launch an on-demand food service programme at Los Angeles International Airport Terminal 2. The aim, said the partners, is to offer guests “healthy dining options and the convenience to order anytime, anywhere”.
Travelling shoppers can order from a curated selection of healthy meals and snacks through LAXShopDine.com or on the Breeze app and then pick up their meals at the counter in Terminal 2.
KLM shared a touching ‘then and now’ photo featuring father and daughter duo Kees and Sharon, who are both part of the KLM family. Kees has been working for KLM since 1988 in various roles supporting the cockpit and cabin crew, while his daughter Sharon joined the KLM team as social media manager in 2017. The touching family tale — which recounted how Kees shared his love for aviation to his daughter — was shared on KLM’s Instagram stories.
Meanwhile in Asia, airport advertising company VGI Airports shared a video of Lancôme’s captivating digital displays in Kuala Lumpur International Airport; while Thai Airways shared a stunning picture gallery on its new Royal Orchid Lounge at Phuket International Airport.
According to the airline, the lounge’s interior is a mix of Phuket’s local Sino-Portuguese architecture and Thai Airway’s corporate identity. The lounge also features energy-saving appliances and LED bulbs to help reduce Thailand’s national energy consumption.
Finally, Lotte World Tower, which is home to Lotte Duty Free’s second-busiest store, was illuminated with messages of hope and support to the Chinese and Korean people who have been affected by the COVID-19 crisis continues.
The messages, which light up the giant structure, offer positive phrases such as ‘Urachacha Korea’ (‘come on’ or ‘cheer up’) and ‘Himnara Wuhan’ (literally ‘add oil Wuhan’, a typical Korean expression of support and encouragement). The illumination began on 17 February and will appear every evening until 26 February from 6pm to 10pm.
Check out the social media highlights below…
- LAWA, URW, and Breeze teamed up to give passengers ‘all they avo-wanted’ with a new food-on-the-go counter
- KLM showed what it’s like to work with family by sharing a touching ‘then and now’ photo of father and daughter duo Kees and Sharon – who both work for the Dutch airline
- Airport Advertising Company VGI showcased Lancôme’s digital displays in Kuala Lumpur International Airport
- Thai Airways unveiled a new Royal Orchid Lounge in Phuket International Airport
- Lotte Duty Free lit up the Lotte World Tower with messages of support for victims of the COVID-19 crisis
