SOUTH KOREA. The Shilla Duty Free hosted the Grand Opening of its Gimpo International Airport stores today across 730sq m of space, with exclusivity in liquor & tobacco. The company said the new operation rounds out its presence in a ‘Troika’ of Korean airports: Incheon, Jeju and Gimpo. It said this also complements its status as a leading travel retailer at the ‘Global Troika’ of Incheon, Singapore Changi and Hong Kong International airports.
The liquor & tobacco assortment covers 297.5sq m, with over 100 brands that include KT&G, IQOS and Johnnie Walker. Over 30 brands are represented within fashion and general merchandise across 433sq m. These include Longchamp, Coach and CheongKwanJang (Korean Red Ginseng).
A spokesperson for the retailer said: “The Shilla Duty Free will upgrade passengers’ retail experience at Gimpo International Airport. With The Shilla Duty Free’s proven know-how of airport duty free operations, we will present the best services and products our passengers can enjoy to elevate Gimpo International Airport’s global competitiveness to a higher level.”
To mark the opening, the first customer was presented with a flower bouquet and souvenir gift, while several promotions are also running. On spend of US$1 or more, customers receive a scratch card coupon, with all cards offering a prize until 31 January. These include key-shaped gold items, travel pouches and shopping vouchers worth KRW100,000.
Gimpo International is the second gateway to Seoul behind Incheon International. The leading passengers by nationality are South Korean (51%), Japanese (29%) and Chinese (11%). Shilla noted that business travellers represents a vital shopping group, and said it has developed special assortments such as wine sets and packaged food gifts to appeal to these travellers’ gifting needs.
