SOUTH KOREA. The Shilla Duty Free has collaborated with Korean skincare brand Sulwhasoo to launch a limited-edition First Care Capturing Moment & Concentrated Ginseng Skincare Set.
The anti-aging skincare set will be exclusively available from today at the retailer’s stores in Korea, Singapore, Hong Kong and Macau, priced at US$187, S$256, HK$1450 and MOP$1494 respectively.
Described as a “luxurious upgrade” of the original Essential Trio Set also retailing at Shilla stores, the new set features three of Sulwhasoo’s bestsellers: the First Care Activating Serum EX Capturing Moment, Concentrated Ginseng Renewing Water and Concentrated Ginseng Renewing Emulsion.
A first-step serum formulated with JAUM Balancing Complex, the First Care Activating Serum EX Capturing Moment restores skin balance, replenishes moisture and prepares the skin for subsequent treatments throughout the regimen. Infused with a new scent inspired by red fruit, the serum rejuvenates dry skin caused by aging with a glowing complexion.
The Concentrated Ginseng Renewing Water is an anti-aging toner that locks in moisture and firms up the skin, keeping it supple. It is fortified with Steamed Ginseng Water Concentrate, obtained by condensing the moisture and nutrients of ginseng.
Also rich in Steamed Ginseng Water Concentrate is the Concentrated Ginseng Renewing Emulsion, an anti-aging emulsion that hydrates dry skin with a silky-smooth finish.
Amorepacific Senior Vice President of the Global Travel Retail Division David Park said: “Just the thought of travelling fills us with excitement, because special experiences present themselves when we least expect them. We wanted to greet customers with a unique Sulwhasoo offering that they can encounter only during their travels, and as such, we are pleased to work with The Shilla Duty Free to introduce the First Care Capturing Moment & Concentrated Ginseng Skincare Set exclusively in their stores.
“This launch strengthens Amorepacific’s partnership with the leading travel retailer, and we believe that the limited-edition trio set will speak to all travellers seeking quality skincare products.”
The Shilla Duty Free Executive Vice President Young Hoon Kim said: “As a deliverer of fresh offerings at great value, we are delighted to partner with Sulwhasoo to be the global exclusive retailer of the First Care Capturing Moment & Concentrated Ginseng Skincare Set.
“Beyond being a retail point, Shilla hopes to elevate the travel experience through such collaborations with our valued partners, such as beauty powerhouse Amorepacific. We are confident that our customers will be captivated by this special set, making their journeys more memorable.”