SOUTH KOREA. The Shilla Duty Free will be the exclusive travel retail launch partner in Asia Pacific for a new limited-edition Tiffany & Co. fragrance from Coty during October.

Priced at US$127, the Diamond Limited-Edition Tiffany & Co. Eau de Parfum 75ml is a new pack designed for the holiday season. It will be pre-launched and retailed only at The Shilla Duty Free stores in Korea, Hong Kong and Singapore for the month, before rolling out to other travel retailers in Asia Pacific.

The limited edition is part of a drive by the retailer to introduce first-in-the-world exclusives across its store network.

The retailer said: “This partnership is part of a commitment to bringing in first-in-the-world Shilla exclusives to elevate the travel retail experience for travellers.”

The Tiffany & Co. scent is set in a limited-edition diamond coffret box, whose design was inspired by the house’s diamond cuts. It showcases the original edp created by perfumer Daniela Andrier.

“We are delighted and privileged to partner with Tiffany & Co. for the travel retail premiere of their one-of-a-kind holiday gifting fragrance, the Diamond Limited-Edition Eau De Parfum,” said The Shilla Duty Free Vice President of Global Merchandising Division Raelene Johnson.

“The Shilla Duty Free is dedicated to constantly renewing our store offerings with fresh and exclusive selections of best-loved brands, and it brings us such joy to collaborate with the iconic jeweller for a launch as special as this. We believe our customers will fall in love with this irresistible perfume that will make the perfect gift for their loved ones as the season of giving draws near.”