The Moodie Report shines in ACNielsen survey conducted by The Nuance Group – 09/03/09

INTERNATIONAL. The Moodie Report is the best-read business-to-business media among airport commercial directors, according to an independent survey conducted by ACNielsen on behalf of The Nuance Group.

The survey gauged readership habits among airport commercial directors of general airport titles (such as Passenger Terminal Today and Momberger) as well as specific travel retail media. The Moodie Report was not aware of the survey nor party to it in any way.

The Moodie Report was notified of the results on Friday in a Letter to the Editor from The Nuance Group Executive Vice President Strategy & Business Development, Ivo Favotto. He was responding to our announcement last week that we would continue to offer all forms of our media (digital print, internet, and electronic newsletters and alerts) on a free-of-charge basis.

Favotto wrote:

Dear Martin

I refer to the item in The Moodie Report.com in which you reaffirm your organisation’s commitment to free access to print and digital coverage of news, events and opinions in the travel retail market.

I would like to congratulate you on this on-going commitment to our industry in these difficult times and for everything you have achieved over the past six years in establishing the market leading trade media organisation in our industry. The Moodie Report.com is the most read industry website at The Nuance Group and more importantly, it is the most read industry website for one of our most critical target groups, airport commercial directors.

In an effort to ensure that we communicate with our target audiences in the most effective manner, The Nuance Group recently commissioned ACNielsen, a global market leader in the field of market research, to ask airport commercial directors which trade media websites and publications they read and how often.

The Moodie Report.com and associated news alerts came out as the most read of any of the travel retail media websites/news alerts. In total, 58% of airport commercial directors said that they read the Moodie Report.com website and associated news alerts “sometimes” or “often”. By contrast, the next best was read “sometimes” or “often” by 42%. The lowest was read “sometimes” or “often” by just 33%. In my view, these independent and professionally compiled statistics speak for themselves.

While we will always continue to communicate and deal with all elements of our industry’s trade media, including your competitors, in a fair and transparent manner, I just wanted to say keep up the good work!

Best regards

Ivo Favotto
Executive Vice President
Strategy & Business Development

MORE STORIES ON THE MOODIE REPORT

The Moodie Report reaffirms its commitment to free access print and digital media in troubled climate – 05/03/09

Online now: The Moodie Report Digital Print Edition for January/February 2009 – 29/01/09

The Moodie Report.com posts a record year as traffic figures continue stellar rise in 2008 – 06/01/09

The Moodie Report launches new Digital Books operation in partnership with Oratia Media – 18/12/08

China Duty Free Group turns the tables and interviews The Moodie Report – 26/09/08