INTERNATIONAL. Today marks the launch of the 2018 Estée Lauder Companies’ Breast Cancer Campaign. The theme of the campaign is ‘Time to end breast cancer’.
As before, The Moodie Davitt Report is turning pink for the month of October in support of the Breast Cancer Campaign and key brand partner Estée Lauder.
The Estée Lauder Companies’ Breast Cancer Campaign began over 25 years ago. Group founder Evelyn H. Lauder had a vision of a cancer-free world and when she co-created the now iconic Pink Ribbon in 1992 she set something incredible in motion.
Since The Campaign began, significant progress has been made in the fight against breast cancer. According to figures from the American Cancer Society, mortality rates have decreased by -39% since the late 1980s, and five-year survival rates are better than 90% with early detection. Treatments and surgical techniques have improved dramatically.
“Since its inception, The Campaign has been a key part of the equation – inspiring hope not only in patients, but in the millions of people touched every year by breast cancer,” Estée Lauder Companies commented.
The Campaign, which to date has raised more than US$76 million, funds research, education and medical services across the world. It supports over 60 breast cancer organisations and is active in 70 countries.
Actress and Breast Cancer Campaign Ambassador Elizabeth Hurley said: “Advancing breast cancer research and supporting education and medical services has offered hope to so many battling the disease. Breast cancer truly affects us all and I am so proud to be a part of this global movement that continues to bring us hope for a world without breast cancer.”
The Estée Lauder Companies Inc President and CEO Fabrizio Freda added: “The Estée Lauder Companies is dedicated to creating positive change worldwide, exemplified by the inspiring work of The Breast Cancer Campaign.
“We take our responsibility to be global corporate citizens to heart, and The Campaign is a fundamental pillar of our family values. We have, and will continue, to strive towards fulfilling the mission of The Campaign to create a breast cancer-free world.”
This year’s fundraising goal is an ambitious US$8 million.
Pink Ribbon Products
Eighteen of Estée Lauder Companies’ portfolio of beauty brands support The Campaign. Part of the proceeds of each go to various breast cancer charities and projects around the world.
A number of these are choosing to raise funds via limited edition Pink Ribbon products.
Aerin offers a Rose Lip Conditioner Set while Aveda presents a Hand Relief Mousturising Crème. Becca’s contribution is a limited-edition version of its highly popular Shimmering Skin Perfector Pressed Highlighter in Opal; the powder itself features a Pink Ribbon design.
Bobbi Brown offers a Lip Colour Duo (in pink, of course) and Bumble and Bumble has temporarily changed the packaging of its popular Thickening Spray to an iridescent pink.
Estée Lauder will also release a special edition Pink Ribbon Pin, available at selected counters worldwide. The bold pink enamel pin features golden edging and also a touch of blue in the design, which represents the men diagnosed with breast cancer.
“It really is something that can never be done by any one person; it has to be done by a group.” – Evelyn H. Lauder
To support The Breast Cancer Campaign, follow @esteelaudercompanies on social media and use the hashtag #TimeToEndBreastCancer or visit the website.
