CHINA/INTERNATIONAL. The Moodie Davitt Report has entered into a key partnership with pioneering Chinese online luxury reservation and product display platform YAOK.
中国/国际。The Moodie Davitt Report与中国在线奢侈品预订和展示平台要客达成密切合作伙伴关系。
YAOK is an E-service system for international retailers serving the Chinese high-end traveller. It provides a platform for retailers, including travel retailers, to display luxury products and for customers to book appointments and reserve products in advance of their travel and/or store visit.
It will tap into one of the world’s most influential databases of high net worth individuals (HNWIs). Retailers pay YAOK a small percentage commission on any sales specifically generated by the platform.
YAOK was officially launched on 8 March and has already struck partnerships with several major European luxury houses and domestic market retailers. In each case significant incremental business has already been realised. By year-end some 500,000 HNWIs are expected to use the YAOK app.
YAOK, which means VVIP in Chinese, refers to HNWIs with net wealth of over US$1.5 million. China has the world’s largest YAOK population, according to the Fortune Character Institute.
“要客”是指净资产在 1000 万人民币（150万美元）以上的高净值人群。中国要客是全球最大的高端财富群体，根据财富品质研究院的统计数据显示。
The membership-only Yaok Group, co-founded by Steven Yao and Tina Zhou, is China’s leading luxury network.
“Yaok will help to double the capacity of duty free stores with a +20-50% increase in store turnover by virtue of online reservation on the YAOK APP which saves half of the shopping time for customers” – YAOK and Fortune Character Institute Co-Founders Steven Yao and Tina Zhou
In addition to the Group`s core project Yaok shopping app, its key assets include the Fortune Character Institute (a leading source of information on the consumption habits of the wealthy), Fortune Character Magazine (China’s number one monthly publication for HNWIs), Yaok Training (a professional education institution for Chinese HNWIs on high-end lifestyles), Yaok Travel (an innovative online-to-offline high-end lifestyle membership platform), and Yaok Home (the country’s largest ‘wealth club’) .
YAOK UK Managing Director Ying Wei is the former Editor of The Moodie Report China.
This unique combination of insight and multi-level engagement enables it to provide mutually beneficial links between China’s wealthiest citizens and the global luxury business – now, via The Moodie Davitt Report, including the travel retail sector.
现在，要客集团将其行业洞察与多层次富豪服务进行独特结合，借助The Moodie Davitt Report
Fortune Character Institute forecasts that China’s outbound visits will exceed 140 million in 2017, with total expenditure (including shopping) exceeding US$220 billion, nearly half of which will be generated by the YAOK community.
据财富品质研究院预测，2017 年中国出境旅游人数将突破 1.4 亿人次，总消费（含购物消费）将超过 1.5 万亿(2200亿美元)人民币，其中中国要客群体将贡献近半数消费额。
YAOK also benefits from having over 100 celebrity partners. All partners provide omni-channel marketing for YAOK (including extensive activities on social media platforms such as WeChat and Weibo). Such endorsements are estimated to attract over 500,000 visits to the YAOK platform by active buyers.
By the end of 2017, Yaok plans to expand to 80% of Chinese overseas luxury shopping markets.
The Moodie Davitt Report Founder & Chairman Martin Moodie said: “We’re hugely excited to be working with YAOK and Fortune Character Institute, with whom we have enjoyed a close relationship for many years. YAOK is an absolute win/win/win proposition for airports, retailers and brands. Because its database is drawn from such a high-quality, membership-only clientele, YAOK offers the travel retail community amazing visibility and incremental sales for its high-end products and offers.
The Moodie Davitt Report创始人兼董事长马丁·穆迪（Martin Moodie）表示：“我们非常高兴与要客和财富品质研究院达成合作，多年来我们一直保持着密切关系。要客为机场、零售商和品牌提供了一个三方共赢的商业模式。借助于其高净值会员数据库，要客为旅游零售业提供了一个高端产品展示和业绩提升的绝佳平台。”
“The partnership is in keeping with our commitment to championing innovation and to ensuring travel retail remains relevant in the digital age.
YAOK and Fortune Character Institute Co-Founders Steven Yao and Tina Zhou said: “YAOK has got off to a fantastic start with some of Europe’s most powerful brands and retailers. The next logical step for us is the travel retail community.
“Yaok will help to double the capacity of duty free stores with a +20-50% increase in store turnover by virtue of online reservation on the YAOK APP which saves half of the shopping time for customers.
“By partnering with The Moodie Davitt Report, which also publishes PretAirporter.com, designed as the ultimate B2C platform for the travel shopping channel, we are working with travel retail’s most trusted and informed business intelligence source. Together we plan to help drive incremental sales across the whole travel retail community.”
要客和财富品质研究院联合创始人姚士锋和周婷表示：“要客与欧洲顶级品牌和零售商的合作已拉开非凡序幕。该商业逻辑的下一步即进军旅游零售业。通过APP在线预订，要客将助免税店客户接待能力翻番，门店营业额增长20-50％，并节省一半客户购物时间。通过与旅游零售商最信赖和最知名的商业智库The Moodie Davitt Report建立合作伙伴关系-该公司同时创建了B2C旅游购物平台PretAirporter.com–我们将共同筹划，推动整个旅游零售业的业绩增长。 ”