The Moodie Davitt Magazine Hainan Special Report passes 6,200 opens

Click to open The Moodie Davitt Magazine special edition on Hainan

The February edition of The Moodie Davitt Magazine — Hainan Special Report has generated 6,209 opens (as at 10.00 GMT, 22 March) since its launch on 25 February. The impressive opening rate of 60% underlines the intense interest in the island province’s offshore duty free business.

The special edition has been widely praised by travel retail stakeholders over recent days.

The Hainan Special Report provides in-depth commentary and analysis related to the seismic impact of the enhanced offshore duty free policy in Hainan introduced last July.

CircleSquare Partner Stéphane Zermatten, whose insightful thoughts on creating people-centric experiences across the whole travel journey generated much positive reaction, said: “A well done and very valuable overview of the Hainan ‘industry within the industry’. Congratulations to the whole Moodie Davitt Report team.”

Pernod Ricard North Asia Travel Retail General Manager Simon Van Moppes said: “Congratulations to Martin, Dermot and all at The Moodie Davitt Report for this fantastic Hainan special publication. Extremely useful and valuable for our industry.” In the issue, Van Moppes tells Martin Moodie about Maison Martell’s first-ever Chinese travel retail boutique at CDF Mall in Haitang Bay. In the compelling feature, he spells out the ambition that underpins the remarkable, digitally-led project in Hainan and promises more innovation to come.


Sina Retail & Image Founder Xavier Van Gaver, the subject of a fascinating interview in the issue on ways to maximise engagement with the consumer in Hainan, both online and offline, said on LinkedIn: “Very comprehensive and valuable report portraying this incredible Hainan phenomenon. Congratulations to all The Moodie Davitt Report team.”

The Moodie Davitt Report Founder & Chairman Martin Moodie said: “Despite the difficult publishing climate, we refuse to compromise on quality of editorial or design and we remain focused on unrivalled coverage of the travel retail market. Our focus on Hainan has been unrelenting over recent times and we plan even more in-depth coverage in coming weeks and months.

“We are delighted with the reaction to this landmark edition but this is just the start. By launching on WeChat this week, we are also growing our readership penetration in China by presenting in the Chinese language on a hugely popular information platform.”

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