INTERNATIONAL. Welcome to The Moodie Davitt eZine, Travel Retail’s Lookbook. We dedicate this edition to an in-depth review of the inaugural Virtual Travel Retail Expo, a concept embraced actively and enthusiastically by the industry.
The numbers tell the story of engagement well:
• 4,373 unique visitors
• 124 stands and suites, with over 183,611 impressions
• 179,734 stand content clicks
• 42 Knowledge Hub sessions with 30,051 views
• 41 Experience Hub sessions with 9,147 views
Quite apart from the numbers, the Virtual Travel Retail Expo allowed interaction of a sort that has been difficult to deliver this year in an industry so traditionally reliant on face-to-face meetings.
The Exhibition Hub introduced visitors to a premium environment that saw many brand owners and other exhibitors bring out their creative ‘A’ games in their latest launches and campaigns.
The hugely well attended Knowledge Hub sessions (featuring, we believe, the highest quality Symposium and Workshop agenda in industry history) and Experience Hub (an immersive engagement zone that housed some spectacular brand launches and events) were further highlights.
One partnership in which we take special pride is The QDF Factor, our initiative with Qatar Duty Free to champion newness across the channel, and which met with an overwhelming response (see our dedicated page on The QDF Factor).
As we noted in the run-up, CSR was also an important feature of this Virtual Expo for The Moodie Davitt Report and our wonderful Stand & Experience Partner FILTR, with the event benefiting three charities: Smile Train, ImpactHK and The Trinity Forest Project.
Importantly, since the ‘live’ show ended on 16 October, exhibitors and visitors continue to meet during the continuing 30-day ‘encore’ period. They have access to all areas of the Expo platform, including the stands and suites in the Exhibition Hub and on-demand sessions of the Knowledge and Experience Hub.
With the Virtual Travel Retail Expo we took an unproven concept for a digital travel retail exposition, and, we believe, curated it into a high-class, interactive, efficient and easily navigable experience that has connected the industry and offered a platform to help our channel chart a way forward.
Please enjoy our look back at a memorable and engaging Virtual Travel Retail Expo, reviewed in words, images and video.
