INTERNATIONAL. Welcome to The Moodie Davitt eZine, Travel Retail’s LookBook. In this edition we report in further detail on leading travel retailer Dufry’s updated company strategy – dubbed ‘Destination 2027’, which was revealed at its Capital Markets Day in London last week.
The strategy is focused launching a ‘travel experience revolution’, geographical diversification, creating a culture of operational improvement and, to connect the other three pillars, ESG as a defining ambition.
Dufry CEO Xavier Rossinyol said the core of the new plan was around ‘making travellers happier’. He added: “Happier travellers will yield higher consumption and higher revenues for Dufry. We are in a fantastic market with very good fundamentals; it’s resilient and is recovering fast.”
In that context, Dufry said that the new combined business with Autogrill – announced in July – would have a share of 12-13% of the “addressable market” of global travel retail and F&B.

We present details of the major pillars of the Dufry strategy and examine how the company assesses the future of travel, changing consumer demands and new kinds of partnership.
Also in this issue we feature a report on craft spirits, a key niche within a critical category, with views from brand owners and retailers.
And we carry the latest insights into the Chinese luxury consumer from our content partner, Jing Daily.