INTERNATIONAL. Welcome to The Moodie Davitt eZine – Travel Retail’s Lookbook. Cognac house Camus, now in its fifth generation under the leadership of Cyril Camus, recently unveiled a new, upscale brand platform and a range of ‘new generation’ Cognacs.
The initiative is one of the most ambitious moves to ever come out of the Cognac sector, with the brand’s entire Cognac portfolio repositioned.
The new line-up rolled out to travel retail this month, initially as an exclusive to China Duty Free Group and Lagardère Travel Retail across their individual and joint locations. It will then be introduced to global travel retail at the TFWA World Exhibition in Cannes this year.
In a special report, we interview the passionate driving force of the project, Cyril Camus, and meet Chief Marketing Officer Jean-Dominique Andreu, who is charged with communicating a step-change in the family firm’s positioning.
Elsewhere in this issue, we are on location in Helsinki Airport to view operator Finavia’s latest impressive extension – Aukio. We also get the thoughts of Finavia executives Joni Sundelin and Katja Siberg on the company’s future strategy in the face of sharply changing retail realities.
Our regular Airports as Artports column takes us to Portland International Airport for a dynamic and interactive Northern Lights-inspired artwork that is creating a sense of awe and wonder among passengers.
An innovative sustainability project at Amsterdam Airport Schiphol features in Duty Calls, while the spotlight is on the long-serving Jose Carlos Selayaran in The Front Line. He has worked in the duty free store at Uruguay’s Carrasco Airport for 25 years, and his philosophy is clear: “The roots of real achievements lie in the will to become the best you can do.”
Please enjoy this edition of The Moodie Davitt eZine with our compliments.