The Moodie Davitt eZine: ARI’s new promise to consumers, partners and teams

INTERNATIONAL. Welcome to The Moodie Davitt eZine, Travel Retail’s LookBook. In this edition we feature an extended interview with ARI senior management about the leading travel retailer’s new brand logo and ‘Joy On Your Way’ expression, revealed by The Moodie Davitt Report on 22 February.

Memorably, ARI has put the theme of ‘joy’ front and centre of its thinking – taking into account the fact that airports are places of emotion, with humanity at its most expressive and intense, and recognising the role of shopping and other services in influencing traveller experiences.

CEO Ray Hernan says: “For me, it’s not just about modernising the logo, the look, the colour; it’s reaffirming our commitment around what our vision is – to be the world’s favourite airport retailer and partner of choice. And it’s about backing that up in a very distinct way.”

Much more in the interview in these pages, including on ARI’s ambition to double turnover to more than €2 billion by 2026.

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In this issue we are also delighted to launch a new regular column, High Flyers, in association with ARI. We begin with a contribution from ARI’s wonderfully named new Joy Ambassador, Paula Pryor, who is responsible for ensuring that “joy is lived across every part of the business”.

Other highlights include further coverage of our recent visit to Montego Bay for the opening of a landmark Appleton Estate airport boutique, data & analysis on ACI’s forecasts for passenger traffic, an interview with senior L’Oréal executives plus commentary on how overseas markets are seeking to attract Chinese visitors. ✈


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