Austrian crystal and jewellery house Swarovski has launched its Mother’s Day Collection in celebration of mothers around the world. It is now available in worldwide travel retail and on Swarovski.com.
Swarovski’s Mother’s Day Collection reimagines some of the brand’s most-popular motifs, with a special emphasis on the flower, clover, and heart.
The daisy flower is the collection’s main symbol and is expressed in various iterations throughout the mother nature-inspired range.
Some highlights include the Eternal Flower, Remix, Sparkling Dance Clover, Latisha, and Botanical Jewels collections.
The Eternal Flower line is centred on the daisy motif, which is interpreted in a number of delicate jewellery styles. According to the brand, the daisy symbolises childbirth, motherhood, and new beginnings.
The Swarovski Remix collection allows customers to personalise their own jewellery designs with daisy and dragonfly charms; while the Swarovski Sparkling Dance Clover necklace introduces a new four-leaf clover charm into the brand’s Sparkling Dance range.
The Latisha collection has been extended with four new styles designed especially for Mother’s Day. The new designs feature classic silhouettes and monochrome crystal embellishments using the brand’s exclusive Pointiage technique.
Finally, the Botanical Jewels range — which was designed by Spanish Actress/Activist Penélope Cruz — features motifs inspired by endangered flowers. The collection was launched to support biodiversity preservation through The Nature Conservancy, a non-profit environmental charity.
According to the brand, the Swarovski Mother’s Day Campaign ‘celebrates the special and eternal bond between mother and child.’ It represents the next chapter in Swarovski’s spring 2020 series, which showcases different stories of love that ‘spark delight’ in the world.
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Let the magic happen, you’ll see the new Swarovski Mother’s Day Collection appear. #SparkDelight
