THE KASE, a brand concept specialising in ready-to-wear and customised fashionable items for smartphones and tablets, is now offering space-saving pop-up stores designed with airport retail in mind.
There are three types available. THE KASE standard pop-up measures 464 x 311cm. Its roofless design makes it compatible with all airport ceiling heights. It incorporates 360° client visibility for sales advisors and an anti-vandalism cover to ensure product safety.
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The KASE pop-ups are available in three different sizes |
The premium pop-up also measures 464 x 311cm, but includes a roof and four integrated pop-up image displays.
Lastly, the prestige pop-up measures 494cm x 410cm. Its size allows a wider range of products to be displayed and customer walk-ins.
THE KASE’s objective is to become the world leader in fashion accessories for smartphones and tablets, a market that promises strong growth over the next decade, according to the company. So far, THE KASE has opened 70 domestic stores in less than three years, with a team of over 5,000 designers who have collectively created over 45,000 designs for over 100 difference personal devices. It opened its first airport store earlier this year at Manila NAIA.
THE KASE CEO & Founder Steve Rosenblum commented: “The flexibility of THE KASE system makes it absolutely perfect for travel retail, no matter the space available. The development of these pop-up stores creates even more opportunity for airport authorities and retailers to introduce a totally unique offer for customers with excellent margins and profitability.”
