The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for September covering makeup.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- September 2019 shows month-on-month position movements from the August Index for Makeup
- Note: These rankings only reflect search demand, not sales. An SKU’s movement upwards or downwards can be influenced by many factors.
- September risers: upwards moves from Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml, Estée Lauder Futurist Aqua Brilliance SPF15/PA and YSL Fusion Ink Cushion Foundation B20 14g
- Hover over individual SKUs to show month-on-month movement;
The Jessica’s Secret Index – Top Makeup Brand Searches September 2019
1. Armani Lip Maestro Luxe is More 6ml
2. Armani My Armani to Go Cushion Foundation SPF 23-2
3. Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml
4. Estée Lauder Futurist Aqua Brilliance SPF15/PA
5. YSL Fusion Ink Cushion Foundation B20 14g
6. Armani Designer Lift Foundation – 4 Light Sand 30ml
7. MAC Lipstick Morange 3g
8. Givenchy Prisme Libre Édition Couture 01 Mousseline Pastel
9. Tom Ford Lip Colour #80 Impassioned
10. Armani Power Fabric Foundation 5.5 #2
11. YSL Rouge Volupté Shine 14 Corail in Touch 4g
12. YSL Vinyl Cream Lip Stain 416 Psychedlic Chili 0.18oz/ 5.32ml
13. NARS Light Reflecting Setting Powder Pressed Crystal 7g
14. Dior Addict Lip Glow Hydrating Color Reviver Lip Balm 001
15. Bobbi Brown Intensive Skin Serum Foundation SPF 40 Porcelain
16. YSL Rouge Pur Couture The Slim Matte Lipstick
17. Estée Lauder Double Wear Stay-In-Place Makeup Duo SPF10
18. Chantecaille Just Skin Tinted Moisturizer SPF 15 Alabaster 50g
19. Armani Lasting Silk UV Foundation
20. Tom Ford Eye Color Quad Honeymoon #4A
