The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for August covering makeup.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- August 2019 shows month-on-month position movements from the July Index for Makeup
- Note: These rankings only reflect search demand, not sales. An SKU’s movement upwards or downwards can be influenced by many factors.
- August risers: upwards moves from YSL Vinyl Cream Lip Stain 416 Psychedelic Chili 5.32ml, Tom Ford Lip Colour #80 Impassioned and Givenchy Prisme Libre Édition Couture 01 Mousseline Pastel
- Hover over individual SKUs to show month-on-month movement;
The Jessica’s Secret Index – Top Makeup Brand Searches August 2019
1. Armani My Armani to Go Cushion Foundation SPF 23-2
2. Armani Lip Maestro Luxe is More 6ml
3. Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml
4. YSL Vinyl Cream Lip Stain 416 Psychedelic Chili 0.18oz/ 5.32ml
5. Tom Ford Lip Colour #80 Impassioned
6. Givenchy Prisme Libre Édition Couture 01 Mousseline Pastel
7. Dior Addict Lip Glow Hydrating Color Reviver Lip Balm 001
8. YSL Fusion Ink Cushion Foundation B20 14g
9. Armani Power Fabric Foundation 5.5 #2
10. NARS Light Reflecting Setting Powder Pressed Crystal 7g
11. Dior Rouge Dior Matte 999 3.5g
12. MAC Lipstick Morange 3g
13. Estée Lauder Double Wear Stay-In-Place Makeup Duo SPF10
14. YSL Rouge Pur Couture The Slim Matte Lipstick N21 Rouge Paradoxe 3g
15. YSL Rouge Volupté Shine 14 Corail in Touch 4g
16. Armani My Armani To Go Cushion Recharge #2
17. Tom Ford Eye Color Quad Honeymoon #4A
18. Lancôme L’Absolu Rouge Cream 12 Rose Nuance
19. Estée Lauder Re-Nutriv Ultra Radiance Makeup SPF 15 1C1 Cool Bone
20. Bobbi Brown Intensive Skin Serum Foundation SPF 40 Porcelain
