CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for September covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- September 2023 shows month-on-month position movements from the August Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches September 2023
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. The Macallan Quest
4. Rémy Martin XO Excellence
5. Martell XO
6. Johnnie Walker Gold Label Reserve
7. Wuliangye Crystal
8. Suntory Yamazaki 12 Year Old
9. Hennessy VSOP
10. Choya Extra Years
11. Hennessy XO Giftpack
12. Kweichow Moutai Legendary Libai giftbox
13. Suntory The Yamazaki Distiller’s Reserve
14. Martell Cordon Bleu
15. Johnnie Walker Blue Label
16. Hennessy X.O Year of Rabbit 2023 Limited Edition
17. Martell Chanteloup XXO
18. The Macallan Sherry Oak 18 Year Old
19. Rémy Martin Reserve Cellar Selection Cellar No.28
20. The Macallan Concept No.3
At a glance: Makeup
- September 2023 shows month-on-month position movements from the August Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches September 2023
1. YSL Touche Éclat Glow-Pact Cushion #B10
2. Chanel Le Rouge Duo Ultra Tenue Ultrawear Liquid Lip Colour
3. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
4. Dior Addict Lip Glow Color Awakening Lip balm #001
5. Tom Ford Eye Color Quad Eyeshadow Palette #04
6. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
7. Giorgio Armani Lip Maestro #405
8. Estée Lauder Double Wear Stay-in-Place Makeup #17
9. Dior Addict Hydrating Shine Lipstick #740 Saddle
10. Tom Ford Lip Color #16
11. Chanel Poudre Universelle Libre Natural Finish Loose Powder #10
12. Nars Light Reflecting Setting Powder
13. YSL Vinyl Cream Lip Stain #416
14. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #226
15. Albion Elégance La Poudre Haute Nuance #01
16. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
17. YSL Rouge Volupté Shine #46
18. Dior Rouge Dior #999 Metallic
19. MAC Matte Lipstick #602
20. La Mer The Luminous Lifting Cushion Foundation #03
At a glance
- September 2023 shows month-on-month position movements from the August Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches September 2023
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
4. La Mer Crème de la Mer
5. Clé de Peau Beauté Correcting Cream Veil
6. Clarins Double Serum Complete Age Control Concentrate
7. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
8. SK-II Facial Treatment Essence 330ml
9. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo
10. Lancôme Advanced Génifique Youth Activating Face Serum
11. La Mer The Eye Concentrate
12. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
13. Guerlain Youth Watery Oil No Color
14. Lancôme Advanced Genifique Eye Cream Duo
15. Estée Lauder Micro Essence Treatment Lotion with Bio-Ferment
16. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
17. Kiehl’s Ultra Facial Cream
18. Lancôme Absolue Revitalizing & Brightening Soft Cream
19. SkinCeuticals Phyto Corrective Gel
20. Helena Rubinstein Powercell Skinmunity Youth Reinforcing Serum
At a glance
- September 2023 shows month-on-month position movements from the August Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches September 2023
1. Tom Ford Oud Wood edp
2. Chanel Coco Mademoiselle edp
3. Jo Malone London Wild Bluebell edc
4. Chanel Gabrielle Essence edp
5. Le Labo Santal 33 edp
6. Chanel Gabrielle edp
7. Chanel Bleu de Chanel Homme Spray edp
8. Chanel Bleu De Chanel edp
9. Jo Malone London Wood Sage & Sea Salt edc
10. Byredo Rose of No Man’s Land edp
11. Bvlgari Pour Homme edt
12. Frederic Malle Rose Tonnerre by Edouard Fléchier
13. Chanel Chance Eau Fraiche edt
14. Giorgio Armani Privé Thé Yulong edt
15. Hermès Terre d’Hermès edt
16. Dior Sauvage edt
17. Dior Miss Blooming Bouquet edt
18. Jo Malone London English Pear & Freesia edc
19. Chanel Chance Eau Tendre edp
20. Chanel Coco Mademoiselle Intense edp
At a glance
- September 2023 shows month-on-month position movements from the August Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches September 2023
1. Godiva Gold Ballotin Box 290g
2. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
3. Godiva Milk Chocolate Pearls 43g
4. Godiva Tower Napolitains Medium 450g
5. Godiva Dark Chocolate Sea Salt 50% Cacao 100g
6. Lindt Assorted Napolitains Carrier Box 250g
7. Lindt Excellence Dark A Touch of Sea Salt 100g
8. Godiva Grand Coeur Iconique
9. Godiva 72% Dark Chocolate Tablet 100g
10. Godiva Gold Ballotin 210g
11. Godiva Gold Ballotin 19pc 203g
12. Ferrero Rocher Box 375g
13. Lindt Excellence Dark 85% Cocoa 100g
14. Godiva Truffles 16pc 230g
15. Lindt Swiss Thins Dark 200g
16. Lindt Excellence Orange Intense Dark Chocolate Bar 100g
17. Toblerone Tiny Milk Bag 272g
18. Lindt Silver Bar Dark 300g
19. Brookside Dark Chocolate Açai And Blueberry Flavors Pouch 198g
20. Lindt Mini Pralines Box Gold 155g
At a glance
- September 2023 shows month-on-month position movements from the August Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches September 2023
1. Cartier Ballon Bleu de Cartier, 28 mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel, leather
3. Rolex Lady-Datejust, Oyster, 28 mm, Everose gold, Olive green
4. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
5. Rolex, Lady-Datejust, Oyster, 28 mm, Oystersteel and white gold, pink dial
6. Rolex Oyster Perpetual Submariner Date, 41mm, Ostersteel, black ceramic, black dial
7. Cartier Ballon Bleu de Cartier, 33 mm, steel, pink
8. Cartier Ballon Bleu de Cartier, 33 mm, steel, diamonds
9. Chopard Happy Sport 36 mm, Automatic, stainless steel, diamonds
10. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
11. IWC Portugieser Chronograph
12. Rolex GMT- Mater II, Oyster, 40 mm, Oystersteel, Jubilee bracelet
13. Jaeger-LeCoultre, Rendez-Vous Classic Date, 29mm, steel, Silvered Grey Dial, diamond
14. Chopard Happy Sport, 30mm, automatic, rose gold, stainless steel, diamonds
15. Vacheron Constantin Traditionnelle complete calendar openface, 41 mm, pink gold
16. Rolex Oyster Perpetual Lady-Datejust, 28 mm, Oystersteel, pink dial, Oyster bracelet
17. Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42 mm
18. Rolex Oyster Perpetual GMT-Master II, Oystersteel, 40 mm, black dial, Jubilee bracelet
19. Jaeger-LeCoultre Reverso One, monoface, stainless steel
20. IWC Portofino Automatic, stainless steel, self-winding, 40mm
At a glance
- September 2023 shows month-on-month position movements from the August Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches September 2023
1. Chanel 22 Mini Handbag, Shiny Calfskin & Gold-Tone Metal, Black
2. Louis Vuitton NéoNoé Rose Poudre
3. Louis Vuitton CarryAll MM
4. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
5. Louis Vuitton Neverfull MM Beige
6. Louis Vuitton Diane satchel, monogram canvas
7. Louis Vuitton Boulogne Black
8. Chanel Classic Handbag, lambskin, black
9. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
10. Louis Vuitton Multi Pochette Accessoires, Kaki
11. Gucci GG Marmont matelassé mini bag
12. Louis Vuitton Pochette Accessoires
13. Louis Vuitton Speedy Bandoulière
14. Chanel Classic Wallet On Chain, lambskin, black
15. Loewe Mini Puzzle Bag in classic calfskin, Tan
16. Chanel Boy Chanel Handbag, calfskin & ruthenium-finish metal, black
17. Louis Vuitton Speedy Bandoulière 20
18. Dior Large Dior Book Tote Blue Dior Oblique Embroidery
19. Louis Vuitton Onthego MM Tote Giant Monogram Canvas
20. LV Nano Speedy
At a glance
- September 2023 shows month-on-month position movements from the August Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches September 2023
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
3. Bvlgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
4. Cartier Love wedding band, rose gold
5. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
6. Cartier Love bracelet, rose gold
7. Tiffany T Smile Pendant, rose gold, small
8. Cartier Love bracelet, SM rose gold
9. Cartier Love necklace, 2 diamonds, yellow gold
10. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
11. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
12. Cartier Trinity Ring, small model, 18K white, yellow, rose gold
13. Bvlgari B.zero1 Necklace, rose gold
14. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
15. Bvlgari B.zero1 Necklace, rose gold, diamonds
16. Cartier Love bracelet, 4 diamonds, rose gold
17. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
18. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold
19. Van Cleef & Arpels, Vintage Alhambra pendant, yellow gold, mother-of-pearl
20. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold, onyx
