CHINA. The Moodie Davitt Report is pleased to publish our hugely popular Jessica’s Secret Index for March covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- March 2023 shows month-on-month position movements from the February Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches March 2023
1. Moutai Feitian 53%
2. Hennessy XO Giftpack
3. Hibiki Suntory Japanese Harmony Master’s Select
4. Suntory The Yamazaki Distiller’s Reserve 43%
5. Asahi Dassai 23
6. Wuliangye Crystal
7. Hennessy X.O Year of Rabbit 2023 Limited Edition
8. Suntory Yamazaki 12 Year Old
9. Martell Cordon Bleu Extra
10. Martell XO
11. Hennessy VSOP
12. Johnnie Walker Black Label 12 Year Old Giftbox
13. Macallan Quest
14. The Macallan Terra
15. Chivas Regal 18 Year Old
16. Kweichow Moutai Legendary China Collection Li Bai giftpack
17. Suntory Hakushu Distiller’s Reserve 43%
18. The Macallan Sherry Oak 12 Year Old
19. Chivas Regal 12 Year Old
20. Rémy Martin VSOP
At a glance: Makeup
- March 2023 shows month-on-month position movements from the February Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches March 2023
1. Tom Ford Eye Color Quad Eyeshadow Palette #04
2. YSL Touche Éclat Glow-Pact Cushion #B10
3. Nars Light Reflecting Setting Powder
4. Tom Ford Lip Colour #80
5. Dior Addict Lip Glow Color Awakening Lip balm #001
6. Estée Lauder Double Wear Stay-in-Place Makeup #17
7. Giorgio Armani Lip Maestro #405
8. Shu Uemura Firework Sparks Hard Formula Eyebrow Pencil #02
9. YSL Vinyl Cream Lip Stain #416
10. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
11. Shu Uemura Firework Sparks Petal 55 Brush
12. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
13. Estée Lauder Futurist Aqua Brilliance #1C1
14. MAC Matte Lipstick #602
15. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
16. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
17. YSL Touche Éclat Glow-Pact Cushion #B10
18. Dior Rouge Dior Satin #999
19. YSL Rouge Volupté Shine #46
20. Albion Elégance La Poudre Haute Nuance #01
At a glance
- March 2023 shows month-on-month position movements from the February Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches March 2023
1. La Mer The Treatment Lotion 150ml
2. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
3. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
4. La Mer Crème de la Mer
5. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo
6. Clé de Peau Beauté Correcting Cream Veil
7. Clarins Double Serum Complete Age Control Concentrate
8. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
9. SK-II Facial Treatment Essence 330ml
10. Sisley Ecological Compound
11. SK-II GenOptics Aura Essence Serum
12. Lancôme Advanced Génifique Youth Activating Face Serum
13. Guerlain Youth Watery Oil
14. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution
15. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
16. Kiehl’s Rare Earth Deep Pore Cleansing Mask
17. Lancôme Tonique Confort
18. Kiehl’s Ultra Facial Cream
19. Lancôme Absolue Revitalizing & Brightening Soft Cream
20. Lancôme UV Expert Aqua Gel
At a glance
- March 2023 shows month-on-month position movements from the February Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches March 2023
1. Jo Malone London Wild Bluebell edc
2. Byredo Rose of No Man’s Land edp
3. Dior Miss Blooming Bouquet edt
4. Chanel Chance Eau Tendre edt
5. Chanel Gabrielle edp
6. Tom Ford Oud Wood edp
7. Chanel Bleu de Chanel Homme Spray edp
8. Chanel Gabrielle Essence
9. Diptyque Philosykos edt
10. Hermès Un Jardin sur le Nil edt
11. Chanel Coco Mademoiselle edp
12. Tom Ford White Suede edp
13. Chanel Chance Eau Fraiche edt
14. Chanel Bleu de Chanel Homme Spray edp
15. Jo Malone London Wood Sage & Sea Salt edc
16. Giorgio Armani Armani Privé The Yulong edt
17. Hermès Le Jardin de Monsieur Li edt
18. Creed Aventus edp
19. Chanel N°5 L’eau edt
20. YSL Black Opium edp
At a glance
- March 2023 shows month-on-month position movements from the February Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches March 2023
1. Godiva Gold Discovery Gift Box 165g
2. Godiva Gold Ballotin Box 290g
3. Godiva Tower Napolitains Medium 450g
4. Ferrero Rocher 48 Piece Gift Box
5. Godiva Truffles 16pc
6. Ferrero Rocher Box 375g
7. Lindt Tube Assorted 400g
8. Cadbury Nibbly Fingers Pouch 320g
9. Nestlé Classic Mint Chocolate Thins 400g
10. Godiva G Cube Milk Chocolate Assortment 175g
11. Godiva Carrés 72% Dark Chocolate 36pcs
12. Lindt Assorted Napolitains Carrier Box 250g
13. Lindt Excellence Dark 85% Bar 100g
14. Godiva Happiness Box 235g
15. Lindt Excellence Dark Orange Intense Bar 100g
16. Lindt Lindor Tube Milk 400g
17. Toblerone Milk Bar 360g
18. Godiva Pearls Milk Chocolate 43g
19. Lindt Dark Swiss Masterpieces Ballotin 250g
20. Lindt Excellence Thins 70% Cocoa 200g
At a glance
- March 2023 shows month-on-month position movements from the February Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches March 2023
1. Cartier Ballon Bleu de Cartier, 28 mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel, leather
3. Cartier Ballon Bleu de Cartier, 36 mm, steel
4. Rolex Lady-Datejust, Oyster, 28 mm, Everose gold, Olive green
5. Rolex Submariner Date Oyster 41mm, Oystersteel
6. Jaeger-LeCoultre, Rendez-Vous Classic Date, 29mm, steel, Silvered Grey Dial, Ladies, diamonds
7. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
8. Rolex, Lady-Datejust, Oyster, 28 mm, Oystersteel and white gold, pink dial
9. Rolex Oyster Perpetual, 31mm, Pink Dial, Oyster bracelet, Oystersteel
10. Jaeger-LeCoultre, Rendez-Vous Night & Day, 29mm, steel, Silvered Grey dial, diamonds
11. Chopard Happy Sport, 30mm, automatic, rose gold, stainless steel, diamonds
12. IWC Pilot’s Watch Chronograph Edition ‘Le Petit Prince’
13. Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42 mm
14. Jaeger-LeCoultre Reverso One, Duetto, Stainless steel
15. Jaeger-LeCoultre, Master Ultra Thin Moon, 34mm, steel, diamonds
16. Rolex Cosmograph Daytona, Oyster,40mm, Oystersteel
17. Cartier Ballon Bleu de Cartier Watch 33 mm, steel, diamonds
18. Cartier Tank Solo Large, quartz movement, stainless steel
19. Omega De Ville Prestige Co-axial chronometer 36.8mm, steel on steel
20. Cartier Ballon Bleu de Cartier watch 28 mm, steel, pink
At a glance
- March 2023 shows month-on-month position movements from the February Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches March 2023
1. Louis Vuitton NéoNoé Rose Poudre
2. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
3. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
4. Louis Vuitton Diane satchel, monogram canvas
5. Louis Vuitton Neverfull MM Beige
6. Gucci GG Marmont matelassé mini bag
7. LV Speedy Bandoulière
8. Louis Vuitton Cannes Monogram Reverse
9. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
10. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
11. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
12. Louis Vuitton Mini Boite Chapeau
13. Louis Vuitton Pochette Accessoires
14. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
15. Louis Vuitton Boulogne Black
16. Louis Vuitton Speedy Bandoulière 20
17. Louis Vuitton Pochette Métis Monogram Reverse Canvas
18. Chanel Classic Handbag, lambskin, black
19. Louis Vuitton Pochette Felicie
20. Louis Vuitton Nano Noe
At a glance
- March 2023 shows month-on-month position movements from the February Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches March 2023
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
3. Bvlgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
4. Cartier Love wedding band, rose gold
5. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
6. Tiffany T smile pendant in rose gold, small
7. Cartier Love bracelet, SM rose gold
8. Cartier Love necklace, 2 diamonds, yellow gold
9. Bvlgari B.zero1 Necklace, rose gold
10. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
11. Cartier C de Cartier wedding ring, rose gold, diamond
12. Bvlgari B.zero1 Necklace, rose gold, diamonds
13. Bvlgari Divas’ Dream necklace, rose gold, pavé diamonds
14. Bvlgari B.zero1 Necklace, cermet, rose gold
15. Van Cleef & Arpels, Vintage Alhambra pendant, yellow gold, mother-of-pearl
16. Bvlgari Divas’ Dream necklace, rose gold, one diamond, carnelian
17. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
18. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
19. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
20. Chaumet Jeux de Liens Pendant
