The Estée Lauder Companies (ELC) has made two leadership appointments for its Origins and Bumble and bumble brands. Amber Garrison has been appointed Global Brand President for Origins while Corey Reese has been promoted to Senior Vice President, General Manager of Bumble and bumble. Both will report directly to ELC Executive Group President Jane Hertzmark Hudis and join the company’s Executive Leadership Team.
Hertzmark Hudis commented, “These appointments reflect our company’s commitment to enabling top talent with meaningful career growth opportunities and demonstrate the company’s unwavering confidence in their leadership to further maximise the growth potential of each brand.”
Origins Global Brand President Amber Garrison
In her new role, Garrison will drive Origins’ short-term and long-term strategies to win in key markets around the globe. She will elevate brand equity, expand consumer reach and drive innovation and hero brand strategies in partnership with the Leadership Team.
She is responsible for driving Origins’ mission of ‘combining the best in nature and science’ and leveraging opportunities in the active naturals market.
A champion of diversity and inclusion, Garrison has served as both sponsor and speaker for Open Doors, ELC’s women’s leadership programme.
She is also a mentor for From Every Chair, ELC’s company and leadership development programme for African American employees.
In addition, Garrison is a mentor for Beauty United which helps develop the next generation of beauty leaders. She also serves on the Board of Directors of the Native Forward Scholars Fund, a non-profit organisation that empowers native scholars in the US.
She joins Origins from Bumble and bumble where she served as global Brand President. During her tenure, she helped Bumble and bumble achieve consistently impressive sales performances, particularly in the US. Prior to this, she was ELC Vice President Corporate Strategy.
“A recognised leader, Amber brings to Origins a combination of brand-building expertise and deep strategic acumen,” said Hertzmark Hudis. “At the helm of Bumble and bumble, Amber unlocked the power of the brand by understanding its DNA and styling roots; providing the vision to take the brand into the future; and leading a turnaround by focusing on innovation, hero products, the brand’s digital evolution and inclusion, diversity and equity. Amber’s track record of successful brand transformation, while mindfully preserving the heart and soul of a brand, make her ideally suited to lead Origins into its modern future.”
Senior Vice President General Manager Bumble and bumble Corey Reese
Reese will build on Bumble and bumble’s momentum, develop brand strategy and collaborate with the Leadership Team to accelerate growth in key consumer segments, channels and markets, said ELC.
He will lead new product development, commercial innovation, focus on hero products and enhance the brand’s digital footprint. He will reinforce brand storytelling, leveraging the brand’s salon equity and inclusive ethos.
Before this promotion, Reese served as ELC Vice President, Strategic Initiatives and Business Operations. In this role, he supported MAC Cosmetics, Clinique, Tom Ford Beauty, Smashbox, GlamGlow and Too Faced explore new business opportunities and enhance operational effectiveness.
He was instrumental in driving ELC’s makeup recovery strategy post-Covid. He was also responsible for establishing a clear pathway for brands to represent and engage with the needs of diverse customers, in line with ELC’s commitment to racial equity.
Passionate about mentorship and equality, Reese serves as an Open Door Sponsor. He also previously served as Vice President, Senior Corporate Counsel and Assistant Secretary, responsible for managing mergers and acquisitions, global corporate subsidiary management and other affairs.
“A highly collaborative leader, Corey brings to Bumble and bumble a strong tenure of working alongside indie and artistry brands to harness their potential and nurture their growth. With a passion for haircare, a deep appreciation for creative, an ability to lead across disciplines and a commitment to advancing inclusion, diversity & equity, Corey is well-positioned to lead Bumble and bumble into its next chapter of growth,” commented Hertzmark Hudis.
