British fragrance house Thameen London is making its global travel retail debut at October’s TFWA World Exhibition in Cannes.
Thameen London is showcasing Blue Heart, the latest addition to its Treasure Collection. The extrait de parfum was inspired by the story of the Blue Heart Diamond. An extrait de parfum is the most powerful concentration of aromatic compounds in a fragrance, usually comprising 20-40% of the formulation.
The Blue Heart fragrance evokes the elegant spirit of the Blue Heart diamond. The Ambery fragrance offers saffron and coconut top notes, vanilla, orris root and tonka bean heart notes, with amber, white musk and nagarmotha notes as its base.
It is packaged in Thameen London’s signature sapphire blue bottle.
Thameen London specialises in niche fragrances that combine eastern and western influences. ‘Thameen’ means precious in Arabic and so each Thameen fragrance takes inspiration from the world’s most precious jewels and stones. The brand was founded by entrepreneur Basel Binjabr.
The Treasure Collection features other notable jewel-inspired scents. These include the Peregrina, The Hope and The Cora extraits de parfums.
The Blue Heart Diamond is an over 30-carat brilliant cut, heart-shaped diamond. Discovered in South Africa in 1908, the Blue Heart Diamond is the largest heart-shaped diamond in the world. It was set by Cartier in a Lily of the Valley Corsage then sold to the Unzue family in Argentina in 1911.
Afterwards, it was bought by fine jewellery house Van Cleef & Arpels in 1953, where it was reset in a striking pendant surrounded by 25 white diamonds. Famed American jeweller Harry Winston changed the pendant into a ring in 1959. It was then sold to American businesswoman and socialite Majorie Merriweather Post, its final owner, who donated it to the Smithsonian Institution in 1964.
