TFWA passes “critical milestone” for Cannes show

INTERNATIONAL. Tax Free World Association (TFWA) says that it is attracting strong support for the 2022 World Exhibition & Conference in Cannes this October.

According to the association, the floor space square metreage reserved by exhibitors for the 2022 event is already well ahead of last year’s total.

Reservations are approaching 80% of pre-COVID figures, “giving much reason to be confident of a successful 2022 edition as plans continue to progress”, TFWA said.

TFWA President Erik Juul-Mortensen said: “It’s very pleasing to see both the commitment to attend of major business partners and the calibre of brands who have already committed to exhibiting in Cannes.

“TFWA World Exhibition & Conference continues to prove to be a can’t miss event for the industry and we are very much looking forward to welcoming delegates to Cannes once again. We will be sharing more details on a number of exciting new features in the weeks and months to come.”

Major brands which have confirmed their attendance include:

  • Beauty: L’Oréal, The Estée Lauder Companies, Shiseido and Coty
  • Fashion: Zegna, Longchamp, Lacoste and Luxottica
  • Confectionery: Nestlé, Lindt, Mondelez and Storck
  • Wines & Spirits: Pernod Ricard, Bacardi, William Grant & Sons
  • Tobacco: Japan Tobacco International, Imperial Brands and Davidoff.
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