French drinks group Rémy Cointreau has unveiled a new corporate identity, based around a revamped website, logo and signature – ‘Des terroirs, des hommes et du temps’ (‘Terroirs, People and Time’).
The family-held company said it was affirming “more than ever” its mission – “to craft exceptional spirits”.
Chief Executive Officer Valérie Chapoulaud-Floquet said: “While the Group’s brands each have their own identities, they share strong common values, instilled by the Group. We want these values to be brought to life in a more visible way for all our audiences. The redesign of the visual identity and corporate website is a first step.”
Chairman François Hériard Dubreuil added: “Each of our products is associated with a specific terroir. Men and women work this land to get the best possible out of it. And the full value of this work is only realised many years later. This bond, which connects our clients to the terroirs through these people, represents the whole truth and nobility of our mission.”
The new website, remy-cointreau.com, is adorned in the colours of the new corporate identity: a logo taking the shape of a hallmark and the signature. It is structured around six sections – Group, Brands, Finance, Talents, CSR and News.
