Natural, vegan and eco-friendly cosmetics brand Teaology has partnered with BERetail to open a new space at Dresden Airport. Further listings at other German airports are in the pipeline, said the brand owner.
The brand uses Tea Infusion Skincare technology based on the nutrients included in a cup of tea.
Five organic tea infusions feature in a product range which includes best-sellers Hyaluronic Infusion Serum, Black Matcha Micellar Jelly Cleanser, Happy Skin – All-in-One Beauty Balm and Tea Glow Exfoliating Lotion.
Teaology products are available throughout Europe and North America, with an annual distribution growth rate of approximately +20%. The brand is represented in travel retail by Travel Retail Experts (TRE) and inflight with Hanse Distribution.
Teaology was founded by former European cosmetics industry professionals, Cecilia Garofano, and her husband Paolo Bevegni, in 2015.  With a focus on harnessing the potent compounds of the Camellia Sinensis tea plant, the couple – in partnership with leading chemists – developed a process which replaced products’ water content with a 100% tea infusion. Only organic teas are used in Teaology products which are produced in Italy, and are dermatologically and nickel tested to guarantee safety and tolerability on all skin types. |
Teaology CEO Paolo Bevegni said: “We are proud of what we have achieved in the domestic markets since the company was founded seven years ago. However, the potential for the Clean Beauty segment in general, and for Teaology in particular, is far away from being exhausted.
“Travel retail is becoming increasingly important in our strategic thinking.”
He underlined the brand’s partnerships with TRE and Hanse Distribution. “Both companies are very experienced in this complex market and their approach to product presentation and customer service are an excellent match for our brand.”
Travel Retail Experts Director of Travel Retail Lutz Natonek commented: “After seeing Teaology’s booth and products at TFWA in Cannes last October, we were immediately totally convinced by the brand concept and are excited to represent Teaology’s excellent portfolio in travel retail.
“We are pleased to report that we have already seen initial success. Our German retail partner BERetail has introduced Teaology in its Dresden store beDUTYfree and supplies Stuttgart Airport as well as several regional airports in Germany with the brand.
“In addition, Teaology will soon be found at Best Value in Bucharest and talks with other operators are well advanced.”
BERetail Managing Director Martin Enk-Pieper added: “We have believed in the Clean Beauty sector for a long time. That is why we have been – with the brand Panier des Sens – very successfully listing another cosmetics brand in the sustainability niche.
“Teaology is now the perfect complement: brand positioning, sustainability claim and zeitgeist are simply right here.
“The first sales figures in our retail and distribution business are more than pleasing. We are looking forward to the further cooperation with the Travel Retail Experts, which is focused on positioning and distributing the best sustainability brands in the travel retail market.”
