AUSTRALIA. Sydney Airport has completed the first phase of its revamped luxury precinct with the opening of a stellar array of brands across a 2,700sq m streetscape in the international Terminal 1.
Burberry, Bvlgari, Hermès, Moncler, Rolex and Saint Laurent are joined by Sydney Airport debutantes Balenciaga, Bottega Veneta, Loewe, Prada and Saint Laurent. The Burberry boutique represents the first showing in Australia of the British brand’s new global store concept.
Cartier, Celine, Dior, Gentle Monster, Louis Vuitton (as reported), Moncler, Valentino and Versace will follow.
Heinemann Tax & Duty Free will also unveil a new beauty, fashion, luxury timepieces and jewellery offer intended to complement the luxury precinct.
The new zones will feature an expanded range of luxury and premium brands, some of which are exclusive to Sydney Airport. Heinemann will also introduce a range of activations in 2023 that will be exclusive to passengers travelling through T1.
Sydney Airport Executive General Manager Commercial Mark Zaouk said: “We are excited to unveil the new luxury experience at Sydney Airport featuring the most premium luxury brands in the world.
“We know that their incredible collections, and the ability to put products aside for in-store collection, will be well-received by passengers, delivering a unique shopping experience only available at Sydney Airport within Australia.
“International passengers can also look forward to a number of Australian firsts, including Louis Vuitton’s first travel retail store in the southern hemisphere and the brand’s largest stand-alone travel retail store in the world, and Gentle Monster’s first store in Australia and New Zealand.
“I’m delighted to see our revitalised vision for T1 taking shape as we firmly position Sydney Airport on the world stage. And with a further nine luxury brands to launch by mid-2023, I’m looking forward to seeing passengers enjoy the new retail experience as we welcome them back to international travel.”
