CHINA. Austrian crystal and jewellery house Swarovski has partnered with Hainan Investment Tourism Duty Free Co. (HTDF) and Lagardère Travel Retail to open two new immersive concept stores at the Hainan Tourism Duty Free Shopping Complex in downtown Sanya.
The new doors follow Swarovski’s Crystal Studio Concept which offers an upgraded environment that takes customers on an immersive and innovative retail journey.
It features physical touchpoints that encourage customers to touch, feel and try on the products and get creative with Swarovski’s latest collections.
“We are thrilled to partner with Lagardère Travel Retail to bring our innovative new retail experience to customers of Hainan Tourism Duty Free Shopping Complex,” commented Swarovski Asia Pacific Travel Retail Director Karen Tse.
“The new stores allow us to showcase our products in innovative ways and for customers to experience them like never before as they immerse themselves in the shimmering world of Swarovski.”
The concept is being rolled out in key locations to encourage customers to interact with Swarovski’s latest collections and learn about the heritage and craftsmanship of the brand.
The store features several O2O elements. The physical space highlights the aesthetics of the Swarovski brand while interactive digital features and touchpoints enhance the shopping experience.
Lagardère Travel Retail China CEO Eudes Fabre added, “Swarovski not only brings its alluring jewellery and accessories to customers of Hainan Tourism Duty Free Shopping Complex, but through its new retail environments ensures that customers interact and engage with its products in new ways, delivering an elevated retail experience.
“We are delighted that Hainan Tourism Duty Free Shopping Complex is now home to two new retail concepts that are bound to draw existing and new customers to the brand and its striking products.”
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