CHINA. LVMH Moët Hennessy Louis Vuitton company Starboard Cruise Services has struck an agreement to supply onboard retail services to Blue Dream Cruises, a leading Chinese operator in the cruise channel.
The move maintains a presence for Starboard in the China cruise channel that began in 2006.
“We are really excited to resume cruising in China and thrilled to start this new journey with Blue Dream Cruises,” said Starboard CEO and President Lisa Bauer. “With our extensive history and expertise in the market, the refined retail experience is tailored to the Chinese guest seeking unparalleled luxury and unforgettable vacations at sea –making every voyage with Blue Dream Cruises extraordinary.”
Starboard said it would provide a “culturally enriched onboard retail experience that caters to the discerning preferences of Chinese travellers”.
“Blue Dream Cruises is committed to providing our guests with world-renowned cruise experiences. Partnering with Starboard enables us to set a new standard of cruise retailing, ensuring that guests have the ultimate vacation journey at sea,” said Blue Dream Cruises General Manager Helene Xu.
As of 26 May, Blue Dream Star is the first vessel to offer outbound cruises from China since the pandemic began. The onboard shopping offer spans beauty and fragrance to watches, fashion, and confectionery. It includes many brands that are popular with Chinese consumers including Gucci, Prada, Hugo Boss, Armani, Love Moschino, Ray-Ban and others.
The Beauty and Fragrance Gallery and houses leading brands such as Shiseido, Sulwhasoo and Sisley. The Boutique Gallery features Swiss watchmakers such as Longines, Tissot and Titoni.
Founded in 2016, Shanghai Blue Dream International Cruise Co., Ltd. is a mixed-ownership company invested jointly by Fujian Zhongyun Investment Group, Qingdao Shibei Construction Investment Group and Zhoushan Putuo Transportation Investment Development Group.
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