US. Perry Ellis International Executive Vice President, Chief Marketing Officer Lisa Kauffman has been appointed by Starboard Cruise Services as Senior Vice President, Chief Marketing Officer.
Kauffman, who joins the cruise retailer’s Executive Team and Operating Committee, will lead the planning, development and execution of strategic initiatives for Starboard, supporting the delivery of guest experiences and brand innovation. She reports to Starboard President & CEO Lisa Bauer.
“Lisa’s unique combination of extensive retail and cruise experience will be a tremendous asset to Starboard’s continued growth. She is a proven innovator who will leverage her expertise to create meaningful retail guest experiences for our cruise line and brand partners,” Bauer said.
Kauffman has more than 20 years’ experience driving sales for companies including Perry Ellis International, Celebrity Cruises, Macy’s Florida and The Walt Disney Company. At Perry Ellis International, she was responsible for leading global brand strategy for a portfolio of over 25 brands.
“We have an incredible opportunity to deliver compelling retail storytelling that delights our guests on their memorable vacation experiences. I look forward to working with this passionate and creative team who are true leaders in cruise retail,” Kauffman commented.
