SRI LANKA. Spa Ceylon, the prominent Sri Lankan Ayurveda retail and spa company, is set to open five more travel retail locations by early 2017. The new doors build on rapid expansion in the channel this year, which has seen nine new operations opened, including stand-alone stores, kiosks and onboard airlines.
Ayurveda is one of the world’s oldest holistic healing systems, founded thousands of years ago in India. It is based on the belief that health and wellness depend on a delicate balance between the mind, body, and spirit.
The company offers a range of body, bath, beauty, aroma and wellness products to travel retail. Spa Ceylon is targeting travel retail as a key channel to build upon the brand’s local market success across ten countries, embracing 55 boutiques and spas.
The all-natural range of products features an Ayurveda-based approach using exotic herbs, fruits and minerals from Sri Lanka. The range is notable for its vibrant packaging in jewel-hued bottles and gift boxes adorned with colorful traditional palace art.
Spa Ceylon’s travel retail offering focuses on two categories, wellness and impulse. The wellness ranges such as Sleep, De Stress and Detox offer an array of products suited for travel weariness and wellness needs. The impulse offering is the Spa Ceylon Palace Art range, a collection of lip balms, hand creams, soaps, solid perfumes, coconut butters and balms with tropical scents made with fruit butters, herbs and oils that have enjoyed success as impulse purchase items.
In October Spa Ceylon opened its first retail store in Tokyo, followed in November by a 3,000sq ft flagship store in Tokyo’s premium Ginza shopping district. The company will open ten further locations in Japan next year.
Spa Ceylon said it intends to expand rapidly over the next two years, aiming to reach a milestone of 100 stores internationally by 2018, across 20 countries.
The company was founded in May 2009 by brothers Shiwantha Dias and Shalin Balasuriya. It targeted the global luxury wellness sector and now enjoys a global presence of nearly 60 spas and branded stores in Tokyo, Japan; Seoul & Ulsan, Korea; Istanbul, Turkey; Mumbai, Chennai, Goa & Hyderabad; India; Kuala Lumpur, Malaysia; Male in the Maldives; Singapore; and Sri Lanka.
