FRANCE. French start-up company and e-commerce platform SKYdeals has joined the LVMH Group’s La Maison de Startups programme.
LVMH created the accelerator programme in 2018. It is based at the Station F campus in Paris, which welcomes 50 international start-ups each year. The initiative drives co-creation by LVMH and start-ups to bring new services and innovative products to market.
The programme facilitates access to selected group brands in order to test new solutions or launch innovative projects.
SKYdeals Co-Founder Julien Sivan said: “We are extremely proud and delighted to be part of the LVMH La Maison des start-up programme. We look forward to taking advantage of this opportunity to significantly increase the number of our partner brands, particularly in the luxury industry.”
SKYdeals aims to offer inflight ‘shoppertainment’ and to “reinvent” travel retail through onboard connectivity.
As reported, Air France launched SKYdeals’ platform in a pilot scheme earlier this year. It had been available on selected medium and long-haul flights since January.
SKYdeals already collaborates with over 60 brands. Passengers can place orders as they travel and choose their delivery mode: home delivery (handled by the brand) or pick-up at arrival airport.
SKYdeals will exhibit in the TFWA Innovation Lab from 1-4 October at Cannes.
“By launching La Maison des Startups in the heart of the world’s biggest startup campus, LVMH reaffirms its values of innovation, entrepreneurial spirit and excellence, the pillars that anchor the Group’s growth,” luxury giant LVMH said at the time of the programme launch in 2018.