FRANCE. L’Oréal-owned dermo-cosmetics brand SkinCeuticals has partnered with DFS Group to launch the Antioxidant Lab pop-up in La Samaritaine Paris Pont-Neuf by DFS. The animation ran during May and June.
The pop-up, launched for the first time in La Samaritaine, showcased three of SkinCeuticals’ best-selling serums: C E Ferulic, Phloretin CF and the newest Silymarin CF. It also underlined SkinCeuticals’ mission to provide effective, science-backed advanced skincare products to travellers.
The animation featured SkinCeuticals’ latest beauty-tech innovations. Visitors received personalised skincare consultations using SkinScope, SkinCeuticals’ beauty tech-driven skin diagnosis tool. The tool identified guests’ skin conditions under two light modes – simulated daytime which highlighted visible skin concerns and LED-UV light which revealed underlying damage.
After the diagnosis, they received suggested skincare solutions from SkinCeuticals, embracing the brand’s ‘Prevent, Correct and Protect’ philosophy. The product recommendations had a notable conversion rate of over 75% with La Samaritaine visitors.
An interactive Lab Experiment experience demonstrated the power of the three hero serums, by putting them to the test against free radicals [which break down the skin collagen and causes wrinkles and sagging].
The CE Ferulic Serum increases firmness and reduces fine lines and wrinkles, while Phloretin CF reduces discoloration and improves skin texture.
Silymarin CF is a powerful Vitamin C antioxidant formula that prevents breakout-causing oil oxidation while offering protection against environmental aggressors. Designed specifically for oily and blemish-prone skin, this potent new formula reduces oiliness, refines skin texture, improves skin clarity and minimises fine lines.
L’Oréal Travel Retail General Manager Active Cosmetics and Professional Products Division TR EMEAI Flavien de Paillerets commented: “Our ambition with this pop-up was bring to La Samaritaine a professional experience based on personalised skin diagnosis and product recommendation. Together we managed to propose a unique experience to our consumers while educating them on expert skincare knowledge associated with advanced skincare products.”
SkinCeuticals Worldwide General Manager Stephanie Kramer added: “SkinCeuticals’ uniqueness is its authentic scientific heritage and integrated professional approach. We believe that this pop up in one of the most iconic retail locations in the world will allow SkinCeuticals to act as a matchmaker between professionals and visitors seeking results they can trust.”
According to L’Oréal Travel Retail, the activation successfully drove awareness of SkinCeuticals’ reputation as the world’s top medical aesthetic brand, raised the bar in terms of service and diagnosis, generated strong conversion rates and increased the average basket size at La Samaritaine during its run.
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