SK-II aims to power up customers’ skincare routine with Magnetic Booster

Japanese beauty brand SK-II will launch new Magnetic Booster, part of its Radical New Age Power (R.N.A) line, exclusively with The Shilla Duty Free at Changi Airport on 1 July.

The Magnetic Booster will be sold in sets with the R.N.A Power Cream (80g) in the R.N.A Power Magnetic Kit (S$200/US$145) or with the R.N.A Power Essence (50ml) in the R.N.A Power Essence Magnetic Kit (S$187/US$136). Magnetic Booster will be available at all Singapore SK-II counters from September.

Magnetic Booster features Magnetic Micropulse Technology which is claimed to deliver consistent yet gentle pulsations at 7,000 magnetic vibrations per minute with magnetism. According to SK-II, the product is three times better at improving penetration than finger application.

To support the launch, top Chinese celebrity make-up artist Wu Miao will host sessions on 7 July for beauty media, influencers and selected customers at the SK-II PITERA Lounge at The Shilla Duty Free. Miao, who contributes to Marie Claire, SELF and OnlyLady magazines, was named as one of the top ten beauty bloggers by Weibo. SK-II Associate Director Travel Retail Global Shweta Sharma, The Shilla Duty Free Head of Global Merchandise Division Raelene Johnson and Changi Airport Group Senior Vice President Airside Concession Division Teo Chew Hoon will also attend the event.

The SK-II PITERA Lounge, which launched in October 2015, is the brand’s first and only lounge facility in an airport and offers facial and massage services. Miao will share his tips for using the Magnetic Booster along with the R.N.A Power Cream and will provide insight on his inflight and travel skincare regimen by curating his own inflight beauty essentials. Guests will then be invited to experience the new Magnetic Booster and curate their own inflight beauty essentials followed by a shopping tour at The Shilla Duty Free.

SK-II Associate Director Travel Retail Global Shweta Sharma said: “We are again honoured to be celebrating our ninth year of solid partnership with Changi Airport Group, and our fourth with The Shilla Duty Free with the first-in-the-world launch. We are excited to delight travellers with this exclusive access to our latest skincare innovation and for them to experience the power of the award-winning SK-II R.N.A Power anti-ageing range.”

Feel the force: Customers can discover new Magnetic Booster at The SK-II PITERA Lounge on 7 July

The Shilla Duty Free Head of Global Merchandise Division Raelene Johnson commented: “A beloved brand among our customers, SK-II has been an important partner to The Shilla Duty Free. With innovation after innovation, each of the brand’s first-in-the-world launches helped us remain at the forefront of offering travellers highly-desired travel retail exclusives.

“With the new Magnetic Booster launch, we expect great excitement from our customers, who will be the first in the world to experience this skincare innovation when they shop at our Shilla Changi store.”

Changi Airport Group Senior Vice President Airside Concession Division Teo Chew Hoon said: “Changi’s passion for creating the best travel retail experience with our brands and partners has further solidified our passion as a world-class shopping destination. Our longstanding partnership with SK-II in hosting yet another global premiere of its latest skincare innovation, will undoubtedly add value to the personalised and delightful shopping experience that we are committed to bringing our travellers.”