IRELAND/US. Sim Local – the largest vendor of SIM cards in the UK travel sector – has today announced its entrance into the US market after sealing a partnership with WHSmith-owned InMotion. Under the agreement, the US’s number one airport-based electronics and consumer technology retailer will sell local SIM cards in 125 stores across the country.

A free standing display unit of Sim Local products, newly designed specifically for InMotion stores

The tie-up will see Sim Local provide a choice of SIM cards and plan options to international travellers in the stores from this month through branded free-standing displays and countertop units.

Thinking big: Andrew McClellan said Sim Local aims to be the largest seller of SIM cards in the global travel market

The SIM cards allow the purchaser to stay seamlessly connected while abroad, without incurring additional roaming charges.

Dublin-headquartered Sim Local – which also has offices in London and now New York – said that InMotion staff will receive detailed training “to support customers to make informed choices” on which of its products to purchase.

Sim Local Chief Business Development Officer Andrew McClellan said that the move into the US market is the next step towards his company’s ambition of becoming the world’s largest seller of SIM cards in the global travel market.

He added: “This partnership expands our retail footprint even further and helps us offer money-saving solutions to customers worldwide. Our extensive travel retail experience is being introduced to the US through InMotion and by working side by side with our local colleagues, we will be able to reach and understand the unique requirements of international travellers in the region.”

SIM Local’s products allow travellers to stay connected while abroad, without incurring additional roaming charges

Commenting on the new partnership, InMotion Senior Vice President Pete Newbould said: “Sim Local delivers great network bundles to intercontinental travellers, in simple-to-use packages at a great value. This partnership exemplifies InMotion’s continued efforts in bringing travellers the best solutions to enhance their journeys.”

Sim Local’s other affiliate partners such include WHSmith and WeKnow, and trades its SIM cards through stores and vending machines across 54 locations in airports worldwide.

Read a previous interview with Sim Local in The Moodie Davitt eZine here.