Eyewear company Silhouette has opened its first ever airport store, at Vienna Airport. The 18sq m store, which opened at the beginning of the summer, coincided with Silhouette’s 50th anniversary and the completion of Vienna Airport’s new retail area.
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Silhouette is aiming to highlight the Austrian authenticity of the brand through the store at Vienna Airport |
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Vienna Airport is the closest major airport to Silhouette’s headquarters |
The store features Silhouette’s full 2014 Sun collection, 50th anniversary limited-edition models – including the Futura and the Havana Riviera – plus highlights from previous collections.
Silhouette Global Travel Retail Manager and Project Manager Sandra Simader said: “The store gives us an opportunity to tell the Silhouette story as an authentic Austrian eyewear brand. With our production still located in Austria, our commitment to quality and lightness, and as a family-owned company, we believe we have a unique brand story that will resonate with consumers. What better way to tell that story than through our own store?”
