CHINA. Wojie Group has been awarded the exclusive advertising operator contract for Guangzhou Baiyun International Airport Terminal 2. The company will succeed JCDecaux as the advertising concession holder.
Established in 2009, Wojie Group is a leading Chinese advertising marketing group with extensive outdoor advertising interests. It currently holds advertising contracts at more than ten major airports in China.
Wojie Group said it hopes to contribute to the growth of Guangzhou Baiyun International Airport “through its strength and efforts in the outdoor advertising industry”.
Looking ahead to its work at the airport, the company pledged to “open up more marketing opportunities for brands and create greater media value”.
Guangzhou Baiyun International Airport is the core hub airport of the Guangdong-Hong Kong-Macau Greater Bay Area. It was China’s busiest airport last year, serving over 26 million passengers. 
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This feature forms part of our new Sight Lines section, dedicated to the world of airport and other travel-related Out of Home advertising and communications. It takes the same name as a successful ezine of the same name we published from April 2019 until the pandemic brought much of world travel to a halt. We are delighted to restore it, initially in column form, as the airport advertising sector bounces back with encouraging speed and vigour. All stories are archived under ‘Airport Advertising’ on the home page drop-down menu under ‘Other Revenues’.  Nowhere do the worlds of aviation and advertising converge more than in airports, often to riveting effect. Given how airports serve a crossroads of humanity, across geographies, cultures, religions, ages, advertising serves as a kind of Esperanto of the travel and communications world, a universal language that speaks to a population constantly on the move. Digitisation, once viewed as a threat to traditional airport advertising as millions of consumers looked down at their mobile devices rather than ahead (or up) at traditional advertising formats, has proved instead to be a positive game changer. Airports companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targetability of digital communication with thrilling impact. We’ll be devoting extensive coverage to this once again burgeoning sector with a surprise or two along the way. To borrow from both journalistic and advertising parlance, watch this space. * Send us your Out of Home advertising and communications stories to Martin@MoodieDavittReport.com |
