CAMBODIA. International Airport Advertising Corporation (IAAC) has unveiled a compelling anamorphic advertising content at the baggage carousels in Phnom Penh International Airport.
The new arrivals zone network includes 24 giant digital screens spread over every baggage carouse. These connect advertisers with 100% of the arriving passengers at the Phnom Penh gateway (with similar installations at Siem Reap and Sihanouk airports).
The hyper-realistic digital advertising programme currently features Cambodian firm Urban Living Solutions’ new high-rise residential project, Odom.
In a LinkedIn post, IAAC Cambodia CEO Jonathan Goldsmid noted: “This anamorphic campaign is made possible in conjunction with our tech partner 3rockAR, as IAAC, world leaders in airport advertising, roll out our new spectacular high-definition digital screens, part of our multi-million dollar airport advertising redevelopment programme across the Phnom Penh, Siem Reap and Sihanouk airports.”
As reported, the company has been awarded a five-year concession to manage advertising across Cambodia’s three main airports. The three gateways served more than 11 million passengers in pre-pandemic 2019.
The concession covers all on-airport advertising areas including outdoor, parking, indoor, buses and aerobridges. ✈
 This feature forms part of our new Sight Lines section, dedicated to the world of airport and other travel-related Out of Home advertising and communications. It takes the same name as a successful ezine of the same name we published from April 2019 until the pandemic brought much of world travel to a halt. We are delighted to restore it, initially in column form, as the airport advertising sector bounces back with encouraging speed and vigour. All stories are archived under ‘Airport Advertising’ on the home page drop-down menu under ‘Other Revenues’.  Nowhere do the worlds of aviation and advertising converge more than in airports, often to riveting effect. Given how airports serve a crossroads of humanity, across geographies, cultures, religions, ages, advertising serves as a kind of Esperanto of the travel and communications world, a universal language that speaks to a population constantly on the move. Digitisation, once viewed as a threat to traditional airport advertising as millions of consumers looked down at their mobile devices rather than ahead (or up) at traditional advertising formats, has proved instead to be a positive game changer. Airports companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targetability of digital communication with thrilling impact. We’ll be devoting extensive coverage to this once again burgeoning sector with a surprise or two along the way. To borrow from both journalistic and advertising parlance, watch this space. * Send us your Out of Home advertising and communications stories to Martin@MoodieDavittReport.com |
